Yahoo! JAPAN Ads API | Developer Center

2022/04/14

Display Ads (Auction) Geo Targeting enhancement

Document Number: APIE-FY22-2208


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have added a new option to specify the target locations on geo
targeting of Display Ads (Auction) as previously announced in
"Display Ads (Auction) Geo Targeting enhancement (Document Number:
APIE-FY21-2310)." Please see the following details.
　　　　　　　　
　　　　　　　　
1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
　April 13, 2022 (Wed)

3. Overview:
　Target radius became available to specify the target location on the
　geo targeting feature, adding to the current specifying location
　names.
　
　■How to use
　　Following two ways will become available as target radius.
　　　・Specify the target area by putting a pin on the map.
　　　・Enter any of the spot name, address, postal code or
　　　　latitude-longitude, then specify the area from suggestions.
　　　　
4. Remarks
　・Can be used in combination with existing target locations
　　(prefecture, city, ward, and county).
　・Even if the latitude-longitude is specified, ads will not be
　　delivered for areas such as on the sea and abroad.　　
　・More details of this feature are described on the following
　　document (PDF).
　　https://s.yimg.jp/images/ads-promo_edit/support/pdf/202203_YDAradius_EN.pdf

5.Yahoo! JAPAN Ads Display Ads API:
　Display Ads API will support this enhancement on v8 and later.
　Details are to be confirmed.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN Ads API support team