Yahoo! JAPAN Ads API | Developer Center

2023/01/12

Updated: Display Ads (Auction) End of audience list (rule) and migration

Update

January 12, 2023: Updated the information after the migratoin feature released.
December 20, 2022: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Overview

Audience list (rule) of Display Ads (Auction) is scheduled to be closed.
Therefore, using audience lists (rule) need to be migrated to the lists with list types either "website visitors" or "app users."
For the migration, you are able to use the feature offered on the Campaign Management Tool.
We also plan to migrate audience lists (rule) automatically by system.
Check the following details.

The feature to migrate audience list (rule)

The feature to migrate existing audience lists (rule) became available on the Campaign Management Tool.
Use this feature to migrate the audience lists (rule) you are using.

■Date:

January 11, 2023 (Wed)

■How to use the feature for migration:

You can start using by selecting the list type to be migrated to on the view.
Select the list type that meets what you need.

-Website visitors
-App users

About automatic migration by system

■Schedule:

After end of June / early July, 2023 -
*The date is subject to change.

■Overview:

We are planning the automatic system migration of audience lists (rule) that have not been migrated by customers.
Because the automatic migration by system is performed under certain conditions, we recommend that customers perform the migration themselves before the process begins.
Specific scheduled date will be informed as soon as determined.

Precaution for migration

When the following conditions are included in the current settings, the list type after the migration will be limited or the migration will not be possible for both migration done from the Campaign Management Tool manually or by automatic process.

• URL
• Referrer URL
• Event type

For more details, please see the document (PDF).

Remarks

For customers who are using the ad measurement tools "Adjust" or "AppsFlyer" and creating an audience list to accumulate app users, we recommend using the list type "app users."

Please refer to " Audience management: Migration of the list type "rule" (PDF) for details on migration features, future schedule, and restrictions on the migration.