Yahoo! JAPAN Ads API | Developer Center

2024/03/01

End of support for previous conversion tag and site retargeting tag

Update

March 1, 2024: Updated due to the end of the previous tag support.
September 7, 2023: Postponed the end date of previous tags support to February 29, 2024.
December 20, 2022: Adding a service tag in Pixcel format (previous tag) for conversion analysis and site retargeting ended on Yahoo! JAPAN Tag Manager.
December 13, 2022: Announced this change release.

Product

Yahoo! JAPAN Ads Search Ads
Yahoo! JAPAN Ads Display Ads

Date

February 29, 2024

End of support for previous tags

■Overview
We no longer support the following previous tags of Yahoo! JAPAN Ads.
As a result, you can no longer measure conversions or accumulate site retargeting data using the following previous tags.

Search Ads
-Previous conversion tag
-Previous site retargeting tag

Display Ads
-Previous conversion tag
-Previous site retargeting tag

Yahoo! JAPAN Tag Manager
(Search Ads)
-Site retargeting (Pixel)
-Site retargeting: custom key (Pixel)
(Display Ads)
-Conversion tag (Pixel)

If you are using the preceding previous tags, you need to migrate to the renewed tags or tags in JavaScript format.

■Migration of tags
Towards the end of support for previous tags, customers need the following actions.

-Check the usage status of previous tags
-(Only when using) Migration to the renewed tags or JavaScript format tags

[When using the previous tags issued on the Campaign Management Tool, Yahoo! JAPAN Ads API]
Learn more details of migration on the document (PDF).
"End of support for previous tags"

[When using the previous tags on Yahoo! JAPAN Tag Manager]

As part of the migration assistance to JavaScript format tags, we automatically generated JavaScript format tags that took over the existing Pixel format settings. Learn more about Yahoo! JAPAN Tag Manager The end of support for Pixel format tags and automatic generation of JavaScript format tags.

■Status of newly issued previous tags
Check the following information about the new issuing of previous tags:

-Campaign Management Tool
The Campaign Management Tool no longer issues previous tags for both Search Ads and Display Ads. Only renewed tags can be issued.

-Yahoo! Ads API
The new tags for API v9 or later are no longer issued, and only renewed tags can be issued.

-Tag Manager
Adding new tags in Pixel format (previous tags) are no longer available. See the "End of adding new tags in Pixel format (previous tags) on Yahoo! JAPAN Tag Manager" section.

■Remarks
-Because the previous tags may not be able to measure enough as well as the renewed tags by the environment such as the browser, we request customers to migrate to the renewed tags as soon as possible to measure more accurately.
-There is no plan of automatic migration process performed by Yahoo! JAPAN.
-Learn more about renewed tags on the following help pages.
　Tags for conversion tracking
　About tags for site retargeting

End of adding new tags in Pixel format (previous tags) on Yahoo! JAPAN Tag Manager

■Effective date
December 20, 2022 (Tue)

■Overview
Yahoo! JAPAN Tag Manager no longer support adding new Pixel format service tags (previous tags) for conversion measurement and site retargeting.
Use the service tag in JavaScript format.