Yahoo! JAPAN Ads API | Developer Center
日本語2022/11/17
Search Ads New autobidding type "Maximize conversion value"
Update
November 17, 2022: Updated this announcement.
November 1, 2022: Announced this information.
Product
Yahoo! JAPAN Ads Search Ads
Date
November 16, 2022 (Wed)
Overview
A new autobidding type "Maximize conversion value" beaome available.
The option setting of "Target ROAS" is required for autobidding type "Maximize conversion value." After this release, it became an optional setting, so you can use it without setting the "Target ROAS."
A autobidding type "Maximize conversion value" automatically adjusts bid prices to maximize the campaign's daily budget to get high-value conversions.
When you want to get the highest value conversion, and haven't determined your target ROAS, we recommend that you use this method.
The difference between autobidding type "Maximize conversions" and "Maximize conversion value."
The automatic bidding type "Maximize conversions" automatically adjusts bid prices to maximize the daily budget to get as many conversions as possible, regardless of the value of conversions. Therefore, the value of one conversion is not considered.
Notes
-
When you use this autobidding type "Maximize conversion value", you need to set up conversion tracking. You may use this feature even if you don't set the "Value per conv." in the conversion tracking tag, but the autobidding may not work properly. Learn more on the following help page.
New conversion settings (web page) -
No limitation of use based on the number of past conversions of the campaign.
-
Not available in portfolio bidding setting. Use it in the campaign bidding setting.
Search Ads API
The changes for Yahoo! JAPAN Ads Search Ads API are as follows:
■Version:
All available versions
■Service
CampaignService
■Changes
-
In MaximizeConversionValue, change the targetRoas setting from required to optional.
-
When the target values (targetRoas/targetCpa) for MaximizeConversionValue and MaximizeConversions are set to 0, the target values are removed at present, but an error occurs after release. Enter a number within the specified range.
Remarks
Learn more about the details in the following document or help page.
Download the document