Yahoo! JAPAN Ads API | Developer Center

2022/06/06

Search Ads Adding factors to decide ad quality and rating elements of quality index

■Update

June 6, 2022: Completed "(1) The factor "Landing page experience" to decide ad quality."
March 31, 2022: Date of implementation of "The factor 'Landing page experience' to decide ad quality" has been changed.
　　　　　　　　　Before: Changes will be made sequentially by the end of March.
　　　　　　　　　After: Changes will be made sequentially by the end of May.
March 17, 2022: Released "(2) "Landing page experience" that make up the quality index."
February 28, 2022: Announced the release information.

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Document Number: APIE-FY21-2324

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will add factors to decide ad quality and rating elements of
quality index for Search Ads.
Please see the following details.

1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Overview:
　Following new factors to decide ad quality and rating elements of
　quality index will become available on Search Ads.

　(1) The factor "Landing page experience" to decide ad quality.

　　■Schedule
　　　Changes will be made sequentially by the end of March.
　　　*We can't answer when the new factors will be added.
　　　*This date is subject to change.

　(2) "Landing page experience" that make up the quality index.
　　You will be able to check the ratings for "landing page
　　experience" and "ad relevance."
　　The ratings are displayed as "above average", "average", or
　　"below average".

　　■Details of elements that can be checked for evaluation in
　　　the quality index
　　　Landing page experience:
　　　　Evaluation of the landing page experience for the user
　　　Ad relevance:
　　　　Evaluation of the relevance of ad description and search query

　　■To be added to the list on the Campaign Management Tool
　　　Landing page experience
　　　Ad relevance

　　■To be added on the Performance Report
　　　Landing page experience
　　　Landing page experience (hist.)
　　　Ad relevance
　　　Ad relevance (hist.)
　　　*The items marked with "(hist.)" will show the last evaluation
　　　during the specified report period.

　　■Schedule
　　　March 16, 2022 (Wed)
　　　*This date is subject to change.

3. Impact on Yahoo! JAPAN Ads Search Ads API:
　The impact of the change is as follows.
　・Effected version: v6, v7
　・Service: ReportDefinitionService
　・Impact: The following items will be added to the keyword report.
　　　CREATIVE_QUALITY_SCORE: Ad relevance
　　　HISTORICAL_CREATIVE_QUALITY_SCORE: Ad relevance (hist.)
　　　POST_CLICK_QUALITY_SCORE: Landing page experience
　　　HISTORICAL_LANDING_PAGE_QUALITY_SCORE: Landing page
　　　　experience (hist.)

4. Remarks:
　・To learn more about the new additions to the ad quality and the quality index, download the following PDF file.
　　Adding factors to decide ad quality and rating elements of quality index
　　
　・Learn more about the ad quality and the quality index on the following help page.
　　Ad Quality
　　Quality Index

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team