Yahoo! JAPAN Ads API | Developer Center

2022/01/18

Yahoo! JAPAN Ads API v7 released

Document Number: APIE-FY21-2312


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We have released Yahoo! JAPAN Ads API new version, as previously
announced in "Yahoo! JAPAN Ads API v7 release (Document Number : APIE-
FY21-2299)." Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Search Ads API
　Yahoo! JAPAN Ads Display Ads API

2. Version released:
　v7

3. Date:
　January 17, 2022 (Mon)

4. Changes on Search Ads API:
　■Bid strategy renaming
　　Names on bid strategy changed.

　■Changes on final URL
　　There were renaming and removing fields related to the final URL.

　■Subdivision of conversion tracking purpose
　　ConversionTrackerServiceCategory was added and renamed to subdivide
　　the conversion tracking purposes. It will be available around the
　　spring of 2022. More details will be announced later.

　■New ad display options
　　Along with the new ad display options, some services were added on
　　API v6 and v7. It will be available around the spring of 2022.
　　See the following release note for more detail.
　　[Search Ads] New format of Ad Display Options

　　The FeedItemService provided in v6 and earlier versions will be
　　discontinued in the near future.
　　We will inform you of the end of service schedule later.

　■Format of site retargeting tag
　　We have changed the format of renewed site retargeting tag that can
　　be acquired by advancedSnippet of RetargetingListService/get to a
　　format that includes site retargeting tags common to the Campaign
　　Management Tool.

　■Improving response (for all available versions)
　　If a duplicate of an existing ad item such as a campaign or keyword
　　is found when you add, the ID of the existing ad item that is
　　duplicated will be responded in addition to the error code.
　　This makes it easier to find existing items that are subject to
　　duplication. This change was applied to all versions.

5. Changes on Display Ads API:
　■Bid strategy renaming
　　Names on bid strategy changed.

　■Campaign Delivery duration Time specification
　　Specifying the time became available when setting the campaign's ad
　　delivery duration (start/end).
　　
　　*These changes are provided on the Campaign Management Tool in
　　advance. See the following release note for more detail.
　　[Display Ads] Campaign Delivery duration time specification　　

　■Additional campaign goal and campaign delivery type
　　(for all available versions)
　　We have added a new campaign goal and a campaign delivery type.
　　These features are already available on v5 and v6.

　　*These features are available for limited users. See also the
　　following information. (Japanese version)　　
　　Yahoo! JAPAN Sales Promotion　　
　　
　■Audience management feature
　　We support the audience management feature to utilize the client
　　data and the audience data of Yahoo! JAPAN.
　　
　　*These changes are provided on the Campaign Management Tool in
　　advance. See the following release note for more detail.
　　[Yahoo! JAPAN Ads] Audience management feature release
　　　　
　■Full HD size and HD size
　　We support full HD size and HD size operations for videos on ads.

　■Targeting setting status
　　Referring on/off status of each targeting setting became available
　　by Display Ads API.
　　*This feature is already available on the Campaign Management Tool.

　■Conversion path report, cross-campaign reaches report
　　Conversion path report supports showing paths by each ad group.
　　Some report items were renamed and added.

　　*These changes are provided on the Campaign Management Tool in
　　advance. See the following release note for more detail.　　
　　[Display Ads] Conversion path report and cross-campaign reach report change　　

6. Remarks:
　・More details are available on the release note and reference document.
　　- Search Ads API　　
　　- Display Ads API　　
　　- Reference　　

7. Yahoo! JAPAN Ads API v5 Sunset:
　Yahoo! JAPAN Ads API v5 sunset is scheduled as follows.
　　- Deprecation Date: February 24, 2022 (Thu)
　　- End of life date: June 8, 2022 (Wed)

　Yahoo! JAPAN Ads API v4 will also end on the following scheduled date
　as previously announced in "Yahoo! JAPAN Ads API v6 released
　(Document Number: APIE-FY21-2235)."
　　- End of Life Date : February 24, 2022 (Thu)
　　*We have ended the user support for this version already.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team