Yahoo! JAPAN Ads API | Developer Center

2021/12/24

Suspending new application to Yahoo! JAPAN DMP and Behavior's successor

■Update

• December 24, 2021: The new application to Yahoo! JAPAN DMP is suspended.
• December 9, 2021: Added the Behavior's successor feature.
• December 2, 2021: Announced this information.

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Document Number: APIE-FY21-2298


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will suspend the new application to Yahoo! JAPAN DMP as previously
announced in "Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads,
additional information (Document Number: APIE-FY21-2258)."
We will also start providing the successor to the Behavior feature.
Please see the following details.


1. Product:
　Yahoo! JAPAN DMP

2. Due of new application:
　■Schedule:　
　　December 24, 2021 (Fri) 3:00p.m.
　　*This date is subject to change.

　■Overview
　　We will suspend the new application to Yahoo! JAPAN DMP from users.

　　We recommend using Yahoo! JAPAN Display Ads (Auction) that provides
　　the feature of importing IDFA and etc, to lists as same as Yahoo!
　　JAPAN DMP.

　Learn more on the following help page.
　Import data and create audience list

3. Successor of the Behavior feature:
　*The contents on this item and after are for Yahoo! JAPAN DMP users only.

　■Date:　
　　December 9, 2021 (Thu)

　■Overview
　　As a successor to the Behavior feature of Yahoo! JAPAN DMP, we have
　　added "Yahoo! JAPAN Ads Display Ads Add Custom Audience Reach" tag
　　on Yahoo! JAPAN Tag Manager tag catalog.

　　You will be able to specify the date and time as a tag execution
　　condition at the same time.
　　These allow you to perform the feature similar to Behavior on
　　Yahoo! JAPAN Tag Manager.

4. Maintenance of Yahoo! JAPAN DMP and Yahoo! JAPAN Tag Manager:
　■Schedule:　
　　February 12, 2022 (Sat)
　　*We plan to maintain up to 6 hours at night.
　　*This date is subject to change.

　■Overview
　　There will be a maintenance of Yahoo! JAPAN DMP and Yahoo! JAPAN
　　Tag Manager.
　　During the maintenance, the dashboard view of both services will
　　be unavailable. There will be no impact on the behavior of tags of
　　Yahoo! JAPAN Tag Manager.

5. Migration of Behavior feature:
　■Schedule:
　　February 14 - 25, 2022
　　*This date is subject to change.

　■Overview
　　We will migrate the Behavior feature automatically by system.
　　Even during the migration, you will be able to use the management
　　tool of Yahoo! JAPAN DMP as usual.

6. End of Yahoo! JAPAN DMP:
　■Schedule:　
　　March 31, 2022 (Thu) 5:00p.m.
　　*This date is subject to change.

　■Overview
　　We will end the service of Yahoo! JAPAN DMP on the preceding date.
　　After the service end, the management tool of Yahoo! JAPAN DMP will
　　become unavailable.

7. Remarks:
　Learn more details of the end and migration of Yahoo! JAPAN DMP on
　the document (Japanese version).

　With this integration to Yahoo! JAPAN Ads, you will no longer need
　a single contract for Yahoo! JAPAN DMP.
　Please refer to Master Terms and Conditions of Yahoo! JAPAN Ads in
　the future.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team