Yahoo! JAPAN Ads API | Developer Center

2021/12/16

Display Ads Conversion path report and cross-campaign reach report change released

Document Number: APIE-FY21-2297


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have changed and enhanced Conversion Path report and Cross-campaign
Reach report as previously announced in "Display Ads Conversion path
report and cross-campaign reach report change (Document Number:
APIE-FY21-2279)." Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Date:
　December 15, 2021 (Wed)

3. Overview:
　We have made the following change and enhancement on the conversion
　path report and the cross-campaign reach report.

　(1) Change on reporting item name
　[Conversion path report]
　-"Conversions" changed to "Conversions (incl. view-through)"
　-"Conv. value" changed to "Conv. value (incl. view-through)"
　[Cross-campaign reach report]
　"Conversion" changed to "Conversion (incl. view-through)"
　*There is no change on values of output items. This item will show
　the total number of conversions via click, conversions after the
　video has been played for 10 seconds or more (for videos less than
　10 seconds, after playback completes) and view through conversion.

　(2) Adding reporting items
　We have added some reporting items related to conversion.
　New reporting items are as follows.
　These new items support providing the number divided by conversion type.
　[Conversion path report]
　・Conversions
　・Conversions (via click)
　・View-through conversions
　[Cross-campaign reach report]
　・Conversion
　・Conversions (via click)
　・View-through conversions
　Definitions of each reporting items are described on the release note.

　(3) Output reports by ad group
　Conversion path report became available to output items by each ad
　group in addition to by each campaign.
　*Cross-campaign reach report will have no update.

4. Yahoo! JAPAN Ads Display Ads API:
　Display Ads API will support these changes and enhancements on the
　next version.
　We will announce the detail and schedule of the next version later.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team