Yahoo! JAPAN Ads API | Developer Center

2021/12/16

Search Ads End of old conversion analytics for app download ads

Document Number: APIE-FY21-2295


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We ended support of the old conversion analytics method that was
previously announced in "Search Ads Change of conversion analytics
for app download ads released (Document Number: APIE -FY21-2286)."
Please see the following details.
　　　　
1. Product:
　Yahoo! JAPAN Ads Search Ads

2. End of support date of old conversion analytics:
　December 15, 2021 (Wed)

3. Overview:
　We ended support of the old conversion analytics method that was
　performed with external ad measurement tools.
　The following changes were made on the support end date.

　・Creating, editing, and tracking conversion analytics by the old
　method became unavailable.
　Creating and editing conversion analytics by the old method became
　unavailable after the support end date.
　In addition, the system has changed the status of the old method of
　conversion analytics to "Off."
　The old method of conversion analytics has ended.

　・The new conversion analytics for auto bidding has started.
　When selected the "Include" option for auto bidding on the new
　conversion analytics, the system has started the use for auto bidding.
　In addition, the system has changed the status of the old method of
　conversion analytics for auto bidding to "Exclude."
　To use the conversion analytics for auto bidding, see the release note.
　
4. Precautions:
　Since "all conversions" is the sum of the new and old methods, the
　number may decrease after the old ends.
　To check the value of conversions separately for the new and old
　method, switch the display by "conversion name" on the Campaign
　Management Tool or when creating a report.
　You can check the values for each conversion analytics.

5. Impact on Yahoo! JAPAN Ads Search Ads API:
　The impact of the end of the old method is as follows.
　・Effected versions: All available versions
　・Effected service: ConversionTrackerService
　・Impacts: When conversionTrackerType is APP_CONVERSION, you can't
　　　　　　create or edit the following appConversionType.
　- IN_APP_PURCHASE: In-App action conversion
　- FIRST_OPEN: App first open conversion


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team