Yahoo! JAPAN Ads API | Developer Center

2021/10/27

Display Ads (Auction) New auto bidding types release

Document Number: APIE-FY21-2264


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We will provide new auto bidding types of Display Ads (Auction).
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
　November 10, 2021 (Wed)
　*This date is subject to change.

3. Overview:
　Adding to the currently available "Target CPA (tCPA)", we will add
　the following three new auto bidding types.
　-Maximize Conversions
　-Maximize Clicks
　-Maximize video views

　Our system will automatically adjust bids to maximize target metrics
　(conversions, clicks or video views) within the set budget.
　By specifying campaign daily budget, it will automatically adjust the
　best bid with machine learning to reduce operational workload.
　You can expect to improve the advertising effectiveness by using the
　auto bidding type that matches your advertising purpose.

4. Settings:
　The available auto bidding type differs depending on campaign goals.
　New three auto bidding types will be available for the following
　campaign goals.

Maximize Conversions:　Conversion, App promotion, Item list promotion
Maximize clicks:　　　 Website traffic
Maximize video views:　Video view

　*Campaign goal "Item list promotion" is available for specific accounts.
　*Learn more about campaign goals on the following help page.
　　Create campaigns by goal

5. Remarks:
　・The two new types "Maximize conversions" and "Maximize clicks" have
　　been provided for limited accounts as beta version.
　・We recommend to use "Maximize conversions" on campaigns with 50 or
　　more conversions in the last 7 days.

6.Yahoo! JAPAN Ads Display Ads API:
　・Effected version : v6
　・Impacts :
　　　MAXIMIZE_CONVERSIONS, MAXIMIZE_CLICKS, MAXIMIZE_VIEW,
　　　MAXIMIZE_VIEABLEIMPRESSIONS will become available on
　　　campaignBiddingStrategyType of the following services.
　　　-CampaignService
　　　-AdGroupService

7. Reference:
　・Download and check the PDF document for more details of
　　each auto bidding types and use cases.

　・Learn more on how to use the new types on the help page after the
　　release date.

　
If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team