Yahoo! JAPAN Ads API | Developer Center

2021/08/18

Display Ads Conversions for Autobidding changes

Document Number: APIE-FY21-2211


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Conversion settings for optimization of autobidding will become
available by each campaign on Display Ads.
Creating conversion groups will become available at the same time.
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Schedule:
　September 1, 2021 (Wed)
　*This date is subject to change.

3. Overview:
　Conversion settings for optimization of autobidding will become
　available by each campaign on Display Ads.
　Creating conversion groups that can manage multiple conversion
　settings will become available at the same time.
　The conversion group will help optimization.

　Because these new features will allow you to select conversion points
　and conversions for each product by each campaign, optimization
　accuracy such as CVR prediction with auto bidding setting is expected
　to improve.

　< Before the change >
　The conversion settings for optimization have been using per-account
　conversion settings (only those for which "Include in Conversions"
　was selected).

　< After the change >
　In addition to the former per-account conversion settings, you can
　also select the following conversion settings for optimization.
　・Selecting conversion settings by each campaign used for optimization
　・Selecting conversion groups by each campaign used for optimization

4. Tracking "conversions":
　After the change, the tracking method of "conversions" will differ
　as follows, depending on the setting of "Conversion action for
　optimization" that is newly added to the view of creating and editing
　campaigns.

　■ With the setting "Use account-level conversion setting":
　→Count the number of conversions that by per-account conversion
　　settings
　　(only those for which "Include in Conversions" is selected).

　■ With the setting "Select campaign-level conversion setting":
　→Count the number of conversions with the selected conversion
　　setting or by each conversion group on the "Conversions" column.
　　*The setting "include / not include" on "Conversion counting"
　　will not be applied. The number of all conversions measured with
　　the selected conversion settings will be counted.

　Because the definition of "conversions" displayed on the Campaign
　Management Tool and performance report will change, use the item
　"Conversions (all)" when checking the number of conversions to
　compare results. "Conversions (all)" will count the number of all
　conversions regardless of settings.

5. Remarks:
　・ When you have set a bid strategy other than autobidding, selecting
　conversion settings for your campaign will not affect ad delivery,
　but note that the method of tracking conversions per campaign will
　change.
　For more detail, check the explanation on "4. Tracking "conversions:""

　・This feature will become available on the Campaign Management Tool
　and Campaign Editor.

6. Reference:
　Download the document from the release note to learn more details.
　*English translation will become available later.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team