Yahoo! JAPAN Ads API | Developer Center

2021/07/27

Carousel Ad on Display Ads (Auction) released

Document Number: APIE-FY21-2207


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have started providing Carousel ad on Display Ads (Auction) as
previously announced in "Carousel Ad on Display Ads (Auction) (Document
Number: APIE-FY21-2180)." Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Date:
　July 27, 2021 (Tue)

3. Overview:
　On Display Ads (Auction), we now provide "Carousel Ad."

　Carousel ad is a horizontal banner ad that displays a combination
　of multiple images (carousel cards).
　It can be created by combining two or more "carousel cards" including
　image and text.
　
　By setting different images and link URLs on each carousel card, you
　can promote the characteristics of products and services in various ways.
　
　You can swipe the ad to see multiple carousel cards, telling the story
　of a product or service, or showing the appeal of a product as a large
　landscape image.

　You can create a carousel ad with the following campaign goals.
　　・Conversion
　　・website traffic
　　・App promotion

　Check the release note to see the screen image.
　
4. Remarks:
　・To create a carousel ad, you need to set two or more carousel cards
　(up to 10).
　
　・All of the carousel cards are subject to editorial review.
　If even one carousel card is rejected by the review, the carousel ad
　will not be delivered.

　・Logo images are required for Carousel Ad.
　The logo will be displayed at the end of the carousel card on the ad.

5. Changes on Yahoo! JAPAN Ads API
　We made the following changes on Yahoo! JAPAN Display Ads API to
　release Carousel Ad.
　・Effected API
　　Yahoo! JAPAN Ads Display Ads API
　・Effected version
　　v5
　・Changes
　　- "ad.carouselAd" will be added to AdGroupAdService
　　- "CAROUSEL_AD" will become selectable at adType of AdGroupAdService

6. Remarks:
　At the start of providing Carousel ad, following ad placements are
　available.
　　- Yahoo! JAPAN home page for PC
　　- Yahoo! JAPAN News for smartphone (Web)

　The following placements are scheduled to become available.
　　- From late August to early September, gradually

　Yahoo! JAPAN app for smartphones Yahoo! JAPAN News, etc,
　　- Mid September: Yahoo! JAPAN home page (web) for smartphones

　Insertion rules for Carousel Ad (Japanese version)