Yahoo! JAPAN Ads API | Developer Center

2021/07/30

Display Ads (Auction) Content keyword targeting released

Document Number: APIE-FY21-2198

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have started content keyword targeting as previously announced in
"Display Ads (Auction) Content keyword targeting (Document Number:
APIE-FY21-2171)." Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
　July 29, 2021 (Thu)

3. Overview:
　Content keyword targeting on Display Ads (Auction) started.

　Content keyword targeting is a targeting option that specifies the
　ad places. You can specify the web page and app contents you want to
　deliver ads (or not) using keywords.

　This targeting option lets you deliver your ads on article pages
　highly relevant to the specified keyword.

　Best practice:
　When you sell educational toys, specify keywords such as "幼児教育
　(preschool education)" and "育児 (parenting)."
　Your ads will appear on article pages that are relevant to these keywords.

　To start using content keyword targeting, create a content keyword list.
　To create a list, select keywords from our suggestions, then associate
　it to your ad group.
　By setting the created list to ad group and specifying the delivery
　target (allow / exclude), it is possible to deliver ads to the content
　related to the selected keyword.

　Please refer to the help pages below for the procedure in detail.
　Content keyword targeting　
　Create content keyword list　

4. Remarks:
　・Content keyword targeting is available on the limited ad places
　provided by Yahoo! JAPAN.

　・Content keyword list delivers ads to the available pages for this
　targeting and analysis when it matches the keywords.
　If you narrow down the ad places too much, you may get fewer impressions.

　・For unavailable pages for this targeting and analysis, your ads may
　appear regardless of your "exclude" settings

　・When adding content keywords to the exclusion-only list by
　ContentsKeywordListService of Display Ads API v5 version, you can only
　add up to 500 content keywords per list.
　The next API version will support adding up to 5,000 content keywords
　per list.
　The Campaign Management Tool supports adding up to 5,000 content
　keywords per list.

　Check the maximum number of content keywords on the help page.　

5.Yahoo! JAPAN Ads Display Ads API:
　The impact after content keyword targeting is released is as follows.

　・Effected version
　　v5
　・Impacts
　　Actions on the following services will become available after the
　　effective date. See reference document for details.

　　-ContentsKeywordListService
　　　Get, add, update and remove content keyword list
　　-ContentsKeywordIdeaService
　　　Get keywords that can be used on content keyword targeting
　　-AdGroupTargetService
　　　Actions related to content keyword targeting

　Acquiring the actual value of content keyword targeting feature will
　become available in the future. More details will be announced later.

6. Document:
　Download and check the documents for details.　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team