Yahoo! JAPAN Ads API | Developer Center

2021/07/02

Update: Keyword match type change on Search Ads

Document Number: APIE-FY21-2186


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have completed the integration of some match types as previously
announced in "Reminder: Search Ads Keyword match type change (Document
Number: APIE-FY21-2150)".
Creating new keywords of Modified Broad Match will become unavailable.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　End of Modified Broad MatchJuly 7, 2021 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　"Modified Broad Match" of the keyword match type on Search Ads became
　unavailable. It has been integrated to "Phrase Match."
　
　Keywords with the match type Modified Broad Match are delivered as
　Phrase Match keywords.
　
　After this integration, we will end creating keywords that "Modified
　Broad Match"is set as its match type.
　
　If you create keywords as "Modified Broad Match" after the effective
　date, we will make the following changes and save those keywords.　
　・Remove "+" (plus symbol) before the keyword
　・Change its match type to "Phrase Match"

4. Remarks:
　・Existing keywords added as "Modified Broad Match" before the
　　effective date will have no change.

　*Existing keyword as "Modified Broad Mach" are displayed as follows.
　　- Match type is "Broad Match"
　　　*Note, it's "BROAD" (broad match) on API
　　- "+" (plus symbol) is added before the keyword

　・When the same keyword is set for modified broad match and phrase
　　match, the ad performance for each keyword may disperse because the
　　keywords are duplicated due to the integration into Phrase Match.
　　Check your keywords and consider organizing the keywords as necessary.

　・Learn more about details on the document.
　　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team