Yahoo! JAPAN Ads API | Developer Center

2021/06/30

Carousel Ad on Display Ads (Auction)

Document Number: APIE-FY21-2180


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will release "Carousel Ad" on Display Ads (Auction).
Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
　Display Ads (Auction)

2. Schedule:
　July 27, 2021 (Tue)
　*Schedule may change without prior notice.

3. Overview:
　On Display Ads (Auction), we will provide "Carousel Ad."
　A Carousel Ad is a horizontally long banner ad that displays a
　combination of multiple images.

　By setting different images and link URLs on each carousel card,
　you can promote the characteristics of products and services in
　various ways.
　
　You can swipe the ad to see multiple carousel cards, telling the
　story of a product or service, or showing the appeal of a product
　as a large landscape image.

　You can create a carousel ad with the following campaign goals.
　・conversion
　・website traffic
　・app promotion

　Check the release note to see the screen image.

4. Remarks:
　・To create a carousel ad, you need to set two or more carousel cards
　　(up to 10).
　・All of the carousel cards are subject to editorial review.
　・If even one carousel card is rejected by the review, the carousel ad
　　will not be delivered.
　・Logo images are required for Carousel Ad.
　　The logo will be displayed at the end of the carousel card on the ad.

5. Changes on Yahoo! JAPAN Ads API:
　We will make the following changes on Yahoo! JAPAN Display Ads API
　to release Carousel Ad.

　・Effected API
　　Yahoo! JAPAN Ads Display Ads API
　・Effected version
　　v5
　・Changes
　　-"ad.carouselAd" will be added to AdGroupAdService
　　-"CAROUSEL_AD" will become selectable at adType of AdGroupAdService

6. Remarks:
　・When Carousel Ad becomes available, it will be delivered on the
　　smartphone version of Yahoo! JAPAN News.
　　Ad placement will expand gradually.

　　Insertion rules for Carousel Ad (Japanese version)
　　*English translation will become available later.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team