Yahoo! JAPAN Ads API | Developer Center

2021/06/24

Display Ads Reach report change completed

Document Number: APIE-FY21-2175


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have made changes to the Reach report of Display Ads as previously
announced in "Display Ads Reach report changes (Document Number:
APIE-FY21-2158)." Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Versions to be effected:
　V5　

3. Effective date:
　June 23, 2021 (Wed)
　
4. Overview:
　We have added the following data items for "Values" on the Reach
　report.
　・Reaches (Measured impression)
　・Reaches (Viewable impressions)
　・Average frequency (Measured impressions)
　・Average frequency (Viewable impressions)

　The following existing items will have no change.
　・Reaches
　・Average frequency

　Download and check the documents for details.
　
　
5. Remarks:
　・"Reaches (Measured impression)" and "Average frequency (Measured
　impression)" will not provide the value before the effective date.
　　
　・"Reaches" and "Average frequency" will be removed after three months
　from the effective date. We recommend to use the new data items.

　・We have unified the aggregation method because there was a
　discrepancy in some figures between the report that includes "reach
　count" and "average number of contacts" and the report that does not.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team