Yahoo! JAPAN Ads API | Developer Center

2021/07/15

Changes on Keyword Advice Tool, Call Extensions of Search Ads

■Update
・July 15, 2021: These changes have completed on July 15, 2021, one day late.
・July 7, 2021: Announced the change release.
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Document Number: APIE-FY21-2174


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have closed some features of Search Ads and make specification changes
on the Keyword advice tool and Call Extensions.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Effective date:
　July 14, 2021 (Wed)

3. Changes on Keyword advice tool:
　(1) New items for conditions
　We have added the following items as conditions on Keyword advice tool.
　・Ad distribution
　・Duration

　These items allow you to specify the duration for calculating various
　estimated data for suggested keywords.

　(2) Available lines for "Expand keywords"
　We have changed the maximum number of lines of keywords and phrases
　that can be entered when the condition item "Extend keywords" is
　checked.
　　[Before] 50 lines
　　[After] 20 lines

　(3) Closing some columns:
　Following columns on the keyword list view of Keyword advice tool closed.
　　・Max./Min.
　　　After removing this columns, estimated data will be displayed in a
　　　single line.
　　・Estimated Position

4. Change on Call extensions:
　The following phone number became available on call extensions
　of ad display option.
　・numbers starting with "0078"
　
　Check the Ad Insertion Rules about the numbers available on call
　extensions:
　Ad Specifications for Call Extensions
　
5. Closing features:
　(1) "Estimate Keyword Traffic" feature
　"Estimate Keyword Traffic" on the creating keyword view became
　unavailable.
　Use the Keyword advice tool for estimation.

　(2) "Keyword Bid" link
　We have removed "Keyword Bid" link on the editing bid view that is
　displayed by clicking on the item "Bid" of the keyword list view.
　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team