Yahoo! JAPAN Ads API | Developer Center

2021/04/06

Display Ads (Auction) SKAdNetwork for measureing iOS app

Document Number: APIE-FY21-2111

*This notice is for customers who are using the app promotion ads of the iOS apps.

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will support SKAdNetwork measuring of iOS apps for Display Ads
(Auction). As a result, there will be limitations on the number of
campaigns that can be delivered, etc. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
　April 26, 2021 (Mon)
　*Schedule may change without prior notice.
　
3. Overview:
　SKAdNetwork measuring of iOS apps will become available on app
　promotion ads of Display Ads (Auction).

　"SKAdNetwork" is a measuring feature for iOS app provided by Apple Inc.
　Even if tracking limitations are enforced by updating iOS, you can use
　SKAdNetwork to measure app installation and conversion.
　Due to the system restrictions of SKAdNetwork, there are restrictions
　such as the maximum number of campaigns. See the following information.

4. Restrictions by SKAdNetwork:
　Before this release, the following restrictions will be enforced on the
　app promotion campaigns for iOS apps on the effective date.
　Note that there is no impact on the app promotion campaigns for Android
　apps.

　[Campaigns for the same iOS app]
　-Up to 20 campaigns per one account can be set to ad delivery "On"
　-Up to 20 campaigns per accounts of one company can be set to ad
　delivery "On" when the company manages multiple accounts

　[Ad measurement tools that support tracking installation of iOS apps]
　-Only one tool can be set per campaign
　*Ads that set measurement URLs for other tools cannot be created under
　the campaign for which any tool has already been set.

　Customers who may fall under the preceding restrictions will be
　contacted separately.

5. Precautions:
　・Measured values of SKAdNetwork cannot be checked on the Campaign
　Management Tool. Please check those values on the measurement tool
　that has already been linked.
　・Measuring by SKAdNetwork is scheduled to start sequentially from May.
　The schedule differs depending on the ad placements.

6. Remarks:
　For details, refer to the following help topic:
　・First Setting for Tracking App Install (Conversion)
　　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team