Display Ads (Auction) End of audience list (default) and migration

Update

September 8, 2023: This change has been released.
August 17, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

September 5 - 7, 2023

Summary

As we previously announced in the "Display Ads Audience management feature release," we ended the default list following the end of creating a new default audience list ("default list").
All default lists were migrated to the audience list of website visitors ("List of website visitors").

(Before)

・List type: Default

(After)

・List type: Website visitors
・Rule: Don't set rules

*There is no change in the stored data.

Impact on Campaign Editor

We made the following changes in the Campaign Editor.

  • After the migration, when updating the campaign editor, an error appears in the default list shown in the Campaign Editor.

  • You can't edit the default list.
  • The import specified as "default" for the list type is no longer available.

Comments

  • If you use the default list as an audience list to store app users, our system will migrate to the list type "website visitors."

  • In the performance report, the data output as the default list before the migration will be output as the list of website visitors after the migration.