Yahoo! JAPAN Ads API | Developer Center

2023/12/07

Search Ads Ad strength is now available

Updates

December 7, 2023: The release has been completed.
November 29: Updated information about the release date.
September 13, 2023: Updated information about postponed release.
August 17, 2023: Announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Search Ads API

Date

December 6, 2023

Summary

We started offering "Ad strength" in Search Ads, a metric for evaluating Responsive Ads for Search.
Ad strength has four rating scales depending on how much you can expect to be effective with your Responsive Ads for Search settings.

[Details]

■Ad type: Responsive Ads for Search

■Where to appear: One of the ad report columns. You can filter by ad strength metrics (good, average, etc.) when creating a report.

　Campaign Management Tool
　　We have added "Ad strength" to the "Ad report" option.
　Campaign Editor
　　We have added "Ad strength" to the "Ad" option for creating reports.

Impacts on Yahoo! JAPAN Ads Search Ads API

The impacts for Yahoo! JAPAN Ads Search Ads API are as follows:

■Affected versions
　All available versions
■Service
　ReportDefinitionService
■Specification
　 ・Getting "Ad strength" is available.
　 ・Request for creating a report including "Ad strength" became available.
　 ・You can set up a sort and filter using the "Ad strength" when creating reports.