Yahoo! JAPAN Ads API | Developer Center
日本語2022/10/05
Display Ads Release of advanced matching in conversions
Update
October 5, 2022: This change has been released.
September 30, 2022: Conversion API reference is now available. See the following page.
https://github.com/yahoojp-marketing/ads-data-management-api-documents
September 21, 2022: Announced this information.
Product
Yahoo! JAPAN Ads Display Ads
Schedule
October 5, 2022 (Wed)
Overview
We have released the advanced matching in the conversion setting of Display Ads.
Advanced matching is a feature that links the conversion tag with the advertiser's customer information to measure the conversions generated by the customer. You can track customer conversions with a history of visits to actual stores and purchases and use this information to measure repeated purchases and other factors.
The following information can be linked to the advanced matching.
・Email address
・Phone Number
*You can link phone numbers, but can't get conversion data. We will announce once the data acquisition becomes available.
The information is encrypted (hashed) and linked by one of the following methods.
・Add items to the conversion tags using the Campaign Management Tool
・Using conversion API (see the following information)
Availability of Conversion API
We will release a "Conversion API" that allows you to measure conversions on the client-server side. Placing a developed measurement tool using the conversion API on the customer's (advertiser's) server allows flexible conversion measurement.
*The conversion API is different from Yahoo! JAPAN Ads API. You can use the conversion API even if you have not applied to Yahoo! JAPAN Ads API.
To use the conversion API, you need to apply to the Yahoo! Developer Network and develop tools using the API. Check the details on the reference documents after release.
Notes
Use of the advanced matching requires compliance with the Law Concerning Protection of Personal Information and the guidelines of the competent authorities, as well as with the Yahoo! JAPAN Advertising Data Usage Standards. To check the details, download the following PDF document.
Yahoo Japan Advertising Data Usage Standards
Remarks
More details are described in the following document.