Yahoo! JAPAN Ads API | Developer Center

2021/02/25

Enhancements of Targeting features on Display Ads

Document Number: APIE-FY20-2174

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Enhancements on Dynamic Ads (Auction) has been released as previously
announced in "Enhancements of Targeting features on Display Ads (Auction)
(Document Number: APIE-FY18-2144)". Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Effective date
　February 24, 2021 (Wed)

3. Overview
　We have made enhancements on the following targeting features.
　[To be enhanced]
　　-Search keyword targeting
　　-Site retargeting
　　-Placement Targeting

　[Details]
　■Multiple lists for one ad group
　　Associating multiple lists per ad group became available.
　　(Before)
　　　One "Allow" or "Exclude" list per ad group
　　(After)
　　　Up to 10 "Allow" and "Exclude" target lists per ad group
　■Bid adjustment for each list
　　Setting bid adjustment rates for each target list associated with
　　the ad group became available.
　■"Exclusions-only list" on placement targeting
　　Creating up to 10,000 "Exclusions-only list" became available.
　　You can create one list per account.
　　The ad-delivery exclusion is only available.

4. Impact on Display Ads API:
　Enhancements of multiple lists on ad group and bid adjustment for
　each list became available on all API versions.

　Additionally, v4 supports the following features.
　-PlacementUrlListService
　　Create, update, delete, get exclusions-only list became available.
　-StatsService
　　Checking the performance data of search keyword list, target list,
　　and placement list became available.
　-ReportDefinitionService
　　Getting the reports of search keyword list, target list, and
　　placement list became available.

5. Performance data and reports:
　-You can check only the actual values that occurred after the
　effective date of this enhancement. Any actual values that occurred
　before the date are not available.

　-When one internet user matches multiple lists for each targeting,
　impressions and other performance values will only be added to the
　list with the highest bid adjustment rate.
　When the maximum bid adjustment rate is set for multiple lists, the
　actual value will be added to each list.
　Therefore the performance data and the report totals by search
　keyword list, target list, and placement list may not match other
　performance data and reports.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team