Yahoo! JAPAN Ads API | Developer Center

2021/01/29

Display Ads change on campaign budget for brand awareness released

Document Number: APIE-FY20-2154

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have changed the lower limit for brand awareness campaigns' daily
budgets as previously announced in "Display Ads change on campaign
budget for brand awareness (Document Number: APIE-FY20-2146)."
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Effective date:
　January 28, 2021 (Thu)
　
3. Overview:
　We have changed the lower limit for brand awareness campaigns' daily
　budgets.
　
　[Before]
　-When the bid (per 1,000 viewable impressions) is 1 to 999 JPY:
　　the bid x 100
　-When the bid (per 1,000 viewable impressions) is 1,000 JPY or more:
　　100,000 JPY
　　　
　[After]
　　50,000 JPY, regardless of bid

　Consider using brand awareness campaigns as your advertising option
　at a lower budget limit.

4. Remarks:
　-The campaign goal "Brand awareness" is available for specific accounts.

　-Editing campaigns and ad groups won't be available if the campaigns'
　budgets are 50,000 JPY or less after this change.
　You will be able to edit them once after you set the campaign budget
　to 50,000 JPY or more.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team