Yahoo! JAPAN Ads API | Developer Center

2021/01/18

Display Ads change on campaign budget for brand awareness

Document Number: APIE-FY20-2146

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will change the lower limit of the campaign daily budget for brand
awareness. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Schedule:
　January 28, 2021 (Thu)
　*Schedule may change without prior notice.
　
3. Overview:
　We will change the lower limit of the campaign daily budget for brand
　awareness as follows.
　
　[Before]
　　-Bid (per 1,000 viewable impressions) is 1 to 999 JPY : Bid × 100
　　-Bid (per 1,000 viewable impressions) is 1,000 JPY or more

　[After]
　　50,000JPY, regardless of bid

　The change of the lower limit will make it easier to use brand
　awareness campaigns.
　Please consider using the campaign on your advertising.

4. Remarks:
　The campaign goal "Brand awareness" is available for specific accounts.
　　
　After this change, you will not be able to edit the campaign and
　ad groups under the campaign with a budget of less than 50,000 JPY.
　You will be able to edit them once after you set the campaign budget
　to 50,000 JPY or more.
　　
　Our system does not automatically process the budget change on the
　campaigns that already have budget of less than 50,000 JPY.
　　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team