Yahoo! JAPAN Ads API | Developer Center
日本語2021/01/07
Start of ad review based on record of severe violations (effective from 2/8/2021)
Document Number: APIE-FY20-2145
Dear customer,
Thank you for using Yahoo! JAPAN Ads.
We have decided to start a new review process based on record of severe
violations. Please see below for details.
Once again, thank you for using Yahoo! JAPAN Ads.
1. Schedule:
February 8, 2021 (Mon)
*Schedule may change without prior notice.
2. Overview:
If serious violations are found during the ad review process, the
product being advertised in the reviewed ad (hereinafter referred to
as the "subject product") will be judged to have a high risk of
advertisement, and even if the unaccepted expression is corrected,
subsequent applications for the advertisement of the subject product
will be rejected.
We will also stop the advertisement for the subject product at our
discretion.
"Severe violations" are defined as any of the following.
・Obvious deception and exaggerated advertising
・Representations that may cause serious health problems.
・Other expressions that we determine to be a serious violation of
the "Yahoo! JAPAN Advertisement Editorial Guidelines."
Yahoo! JAPAN Advertisement Editorial Guidelines (PDF)
3. Applied guideline and reject reasons:
[Applied guideline]
Ch4. Unacceptable Advertisements
2. Advertisements that are contrary to social norms or public
order and morals, that infringe on the rights of others or that
cause a nuisance to others; including the following
(15) Other advertisements that Yahoo! JAPAN considers inappropriate
[Reject reason displayed on the Campaign Management Tool]
Advertisements that Yahoo! JAPAN considers inappropriate /
Record of severe violations
4. Precautions
・Even if the application for the subject product is made by an
advertiser other than the advertiser with record of severe
violations we will refuse the advertisement and stop the ad delivery.
・We do not disclose the list of the subject products to advertisers.
・We will bear no responsibility if any trouble occurs to the
advertiser or any third party due to the refusal of the application
or stop of advertising of an advertisement for the subject product.
If you have any questions, please contact us.
Sincerely,
Yahoo! JAPAN API support team