Yahoo! JAPAN Ads API | Developer Center

2021/02/03

Enhancements of Targeting features on Display Ads (Auction)

Document Number: APIE-FY20-2144

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Some enhancements will be made on the targeting features of Display Ads (Auction).
Please see below for details.


Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
　February 24, 2021 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　We will make enhancements on the following targeting features.

　[To be enhanced]
　　-Search keyword targeting
　　-Site Retargeting
　　-Placement Targeting

　[Details]
　■Multiple lists for one ad group
　　Associating multiple lists per ad group will become available.
　　-Before:
　　　One "Allow" or "Exclude" list per ad group　　　
　　-After:
　　　Up to 10 "Allow" and "Exclude" target lists per ad group
　　　
　■Bid adjustment for each list
　　Setting bid adjustment rates for each target list associated with
　　the ad group will become available.
　　
　■"Exclusions-only list" on placement targeting
　　Creating up to 10,000 "Exclusions-only list" will become available.
　　You can create one list per account.
　　The ad-delivery exclusion is only available.

4. Impact on Yahoo! JAPAN Ads API Display Ads API:
　Enhancements of multiple lists on ad group and bid adjustment for
　each list will become available on all API versions.
　
　The new v4 released on February 24, 2021 will support the following
　additional features.
　・PlacementUrlListService
　　　Create, update, delete, get exclusions-only list will become
　　　available.
　・StatsService
　　　Checking the performance data of search keyword list, target list
　　　and placement list will become available.
　・ReportDefinitionService
　　　Getting the reports of search keyword list, target list and
　　　placement list will become available.
　　　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team