Yahoo! JAPAN Ads API | Developer Center

2020/12/18

Display Ads Added a new metrics "Video view through rate"

Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We have added "Video view through rate" as a metrics related to videos.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Effective date:
　December 17, 2020 (Thu)

3. Overview:
　We have added "Video view through rate" as a metrics related to videos.
　It will be added to the performance data on various component list pages
　such as Campaigns and Targeting, and to the performance report.

　"Video view through rate" is the rate at which videos are viewed to the
　end (100% of their total length) relative to the total number of videos
　initiated appears.

4. Impact on Yahoo! JAPAN Ads API Display Ads API:
　■Effected version:
　　All available versions
　■Impacts:
　　Get "VIDEO_VIEW_THROUGH_RATE" became available on ReportDefinitionService.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team