Yahoo! JAPAN Ads API | Developer Center

2021/02/12

Display Ads Tracking parameter enhancement

■Update

・February 12, 2021: Revised the setting availability by each provider.
・ February 4, 2021: Announced the change released.

Document Number: APIE-FY20-2140


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have made some enhancements on Display Ads Tracking parameters.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads

2. Effective date:
　February 3, 2021 (Wed)

3. Overview:
　The following feature enhancements were made to Display Ads.

　■Tracking parameter of "Third-party script tag src attribute URL"
　　Setting of some tracking parameters became available on "third-party
　　script tag src attribute URL" that is set on creating ads.
　　Please note that the setting availability differs depending on the
　　script tag providers as follows:
　　-Integral Ad Science Japan KK: became available.
　　-Oracle America, Inc.: not yet supported.

　[Remarks]
　-"Third-party script tag src attribute URL" is an available setting
　　item for limited customers
　-Ask your script tag providers about the details of available parameters.

　■Tracking parameter
　　We have added the following new parameter for tracking on Display Ads.
　　-parameter name: account
　　-description: It can get account ID.

4. Impact on Display Ads API:
　This change was applied on the all available API versions of Display Ads.

5. Reference:
　Learn more about the list of tracking parameters on Display Ads and
　about "third-party script tag src attribute URL" on the following
　help topic.
　Tracking parameters
　Tracking with script tags provided by recommended partners
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team