Yahoo! JAPAN Ads API | Developer Center

2020/11/26

Display Ads Tracking URL enhancement

■Updates:

・Nov.25, 2020: This enhancement has released.
・Nov.4, 2020: Announced this change.
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Document Number: APIE-FY20-2102

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

There will be an enhancement made to the Display Ads Tracking parameters.
We will also change the priority of Destination URL of Dynamic Ads for
Display. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads

2. Schedule:
　November 25, 2020 (Wed)
　*Schedule may change without prior notice.

3. Tracking parameter:
　We will add the followings on the tracking parameter that can be used
　on Display Ads.
　
　・ifmobile
　　Any parameters can be added when accessing from a smartphone.　
　・ifnotmobile
　　Any parameters can be added when accessing from a device other than
　　smartphones such as a PC or tablet.
　　
　The added tracking parameter will become available on the following URLs.

　[Ad]
　　-Destination URL
　　-Impression Beacon URL
　　-Video Beacon URL (start playing)
　　-Viewing beacon URL (3 seconds)
　　-Viewing Beacon URL (paid)
　　-Viewing Beacon URL (25%)
　　-Viewing Beacon URL (50%)
　　-Viewing Beacon URL (75%)
　　-Viewing Beacon URL (complete)
　　-Destination URL (Logo)
　　-Destination URL (Campaign banner)
　*The URL items that can be set differ depending on the ad type and
　ad distribution.

　[Dynamic Ads for Display Item list file (data feed)]
　　-Tracking URL
　　-Landing Page URL
　　-Smartphone Landing Page URL
　*Refer to the following help page for the details of tracking
　parameters on Display Ads.　
　Tracking parameters
　
4. Priority of Destination URL of Dynamic Ads for Display:
　We will change the priority of Destination URL that finally transitions
　when accessing with a smartphone (app) as follows on Dynamic Ads for
　Display.
　1. Smartphone Landing Page URL
　2. Landing Page URL
　*When there is no setting value in the URL for smartphones, landing
　page URL will be set.

　[Note]
　　When your "Landing Page URL" and "Smartphone Landing Page URL" are
　　different, the destination when accessing with a smartphone (app)
　　will change. Please check the URL settings by the effective date.

5.Yahoo! JAPAN Ads Display Ads API:
　These changes will be applied to all available versions of Yahoo! JAPAN
　Ads Display Ads API.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team