Yahoo! JAPAN Ads API | Developer Center

2020/10/13

Display Ads (Auction) addition and change of Audience category

■Update:

October 12, 2020:
Added categories became available on performance reports. Audience category configuration changed.
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Document Number: APIE-FY20-2084


Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will add some Audience categories and will change some part of category
configuration. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Adding new Audience categories:
　(1) Schedule:
　　October 12, 2020 (Mon):
　　　Added categories will become available on performance reports
　　November 4, 2020 (Wed):
　　　Added categories will become available for setting.
　　*Schedule may change without prior notice.

　(2) Overview:
　We will subdivide the Audience category and add new categories to
　enable more precise targeting.
　Added new categories will become available for targeting setting
　from November 4, 2020 (planned).

　Download and check the category list (PDF) from the following
　Release note.
　https://promotionalads.yahoo.co.jp/support/release/850350.html#article_en

　Performance reports show actual performance by each audience category,
　with or without the settings of audience category targeting, to analyze
　which audience your ads are delivered.

　From October 12, 2020 (planned), the actual value will be displayed in
　the same way for the added Audience categories.

3. Audience category configuration change:
　(1) Schedule:
　　October 12, 2020 (Mon)
　　*Schedule may change without prior notice.

　(2) Overview:
　　We will apply the following change in the Audience category as an
　　enhancement.
　　"Cars, motorcycles/Price range" category
　　=>Moves from under the "Cars, motorcycles" to the "Cars, motorcycles/Cars"

4. Ad delivery trends:
　Ad delivery trends may change due to additions and configuration
　changes to audience categories.
　When you have already set the Audience category for targeting, please
　check the change in detail and update your setting if necessary.

5. Audience category auto settings:
　Audience category auto settings on converting Display Ads (YDN) campaigns
　will support these scheduled changes and adding "Attributes and life events"
　category type.
　*It will become available on November 4, 2020.

　The latest mapping table applied on November 4, 2020 and can be downloaded
　from the following release note.
　https://promotionalads.yahoo.co.jp/support/release/850350.html#article_en

6. Impact on Yahoo! JAPAN Ads Display Ads API:
　(1) Effected version:
　　v0, v1, v2

　(2) Impacts:
　　[From October 12, 2020 (Mon)]
　　・ReportDefinitionService
　　Checking Added Audience category data will become available on Audience
　　category report.
　　・"getAaudienceCategory" of DictionaryService
　　Getting Audience category that contains the moved "Cars, motorcycles/
　　Price range" category will become available.

　　[From November 4, 2020 (Wed)]
　　・"getAaudienceCategory" of DictionaryService
　　Getting added Audience category will become available.
　　・AdGroupTargetService
　　Setting added Audience category will become available.
　　・StatsService
　　Checking performance data of added Audience category will become available.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team