Yahoo! JAPAN Ads API | Developer Center

2020/09/14

Display Ads Data importing feature enhancement

Document Number: APIE-FY20-2083

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will add a feature to import customer's data to Target list.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads API

2. Versions to be effected:
　v3

3. Schedule:
　September 23, 2020 (Wed)
　*The schedule may change without prior notice.
　*Yahoo! JAPAN Ads Display Ads API will support this new feature on
　the next version that will become available on late October 2020.

4. Overview:
　Importing customer's data that you stored will become available on
　the Campaign Management Tool of Display Ads.

　You can use the imported data for ad delivery as a target list (custom)
　after matching the data stored on Yahoo! JAPAN.
　By using this new function, it is possible to deliver ads to existing
　customers and users with high interest who have requested materials.
　You can also approach users who haven't visited your website.

　The customer data that can be imported are as follows.
　- Ad identifier for App (IDFA or AAID)
　- Email address *Hashing is required.

　Also note that the target list created by the imported data can be
　used on campaigns of Display Ads (YDN).

　Please refer to the document.
　*English translation became ready.

5. Remarks:
　When importing email addresses, you need hashing before importing.
　You can't import the email address not hashed.
　A salt value is required when performing hashing.
　Please apply for the salt value from the dedicated form.
　We will inform the URL of the dedicated form later.

　Also note that hashing the email address data is out of our support
　service.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team