Yahoo! JAPAN Ads API | Developer Center

2020/07/21

Display Ads Additional metrics "View-through conversions"

Document Number: APIE-FY20-2057

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

A new conversion metrics "View-through conversions" will be added to Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)
　Display Ads (YDN)

2. Schedule:
　August 19, 2020 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　"View-through conversion" will be added as a metrics related to conversions.
　It will be added to the performance data on various component list screens
　such as Campaigns and Targeting, and to the performance report.

　The number of View-through conversion will count when a behavior in which
　a user who has not clicked an ad or viewed a video visits the site through
　a different route and lead to some "result" on the site (purchasing products,
　registering members, requesting materials).

　-It will count up on the component list screens where "Conversions" is
　included as one of the columns.
　Select "View-through conversion" from the optional columns of "Edit Items
　Displayed."　

　-When you add this new metrics to performance reports, please create a new
　template after the effective date.
　　
　-Please note that this View-through conversion will have no affect on
　counting other conversion-related items such as "Conv. Value" and
　"Conv. Rate", etc.
　　
　-"View-through conversion window" is a day from the time the ad is
　displayed (the ad was not clicked or the video was not viewed) to the
　conversion.
　You can't change the conversion window.

4.Yahoo! Ads Display Ads API
　Yahoo! Ads Display Ads API will have impacts below with this change.
　
　(Impacts)
　"viewThroughConversions" (View-through conversion) will be added as
　an output item to the following two services.
　- Performance data which can be acquired with StatsService
　- Performance data which can be acquired with ReportDefinitionService

　(Effected version)
　- v2
　*This new output item will be added to Display Ads API v2 in advance
　and getting the actual value of View-through conversion will become
　available on the effective date.

5. Remarks:
　Only the confirmed number of View-through conversion is displayed as a data.
　Therefore, it may take longer time to apply than other items of performance
　data on the component list screens.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team