Yahoo! JAPAN Ads API | Developer Center

2020/06/15

Display Ads Sales Restriction changed

Document Number: APIE-FY20-2039

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

Sales Restriction of some products for Display Ads has been changed
as previously announced in "Display Ads Sales Restriction changes
(Document Number: APIE-FY20-2027)".
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
　Display Ads (Auction)
　Display Ads (YDN)

2. Effective date:
　June 15, 2020 (Mon)

3. Overview:
　"Sales restrictions" applied to some products of Display Ads has
changed to "ad placement restrictions."Some categories to be
restricted has changed.

　"Ad placement restrictions" works to specify available ads by
setting restricted categories of products and services on each ad
product and ad placement.

　Before the change, the ads created for products and services of
restricted categories have been rejected because of the category
itself. "Ad placement restrictions" categories will not be rejected
on editorial review. Advertisers will choose categories to be object
for each ad product and ad placement. Therefore the ads of
categories rejected on the editorial review in the past may become
available depending on the ad products and placements.

　The change was applied to the following campaign goals and ad products.

　[Display Ads (Auction)]
　　Item list promotion
　　PC Brand Panel (Image)
　　PC Brand Panel (Video)
　　PC Brand Panel (Dynamic Ads for Display)
　　* For "Responsive (video)" on In-Feed placement, the former
　　"sales restrictions" will be abolished, and it will become
　　out of scope of "ad placement restrictions."
　　

　[YDN]
　　Dynamic Ads for Display
　　PC Brand Panel (Image)
　　PC Brand Panel (Video)
　　PC Brand Panel (Dynamic Ads for Display)
　　* For Video Ads, the former "sales restrictions" will be
　　abolished, and it will become out of scope of "ad placement
　　restrictions."

　Restricted categories vary with ad products and ad types. Please
　note that impressions may decrease depending on categories because
　of "Ad placement restrictions." See the following page for details.
　　Ad placement restrictions and Sales restrictions
　　https://ads-help.yahoo.co.jp/yahooads/guideline/articledetail?lan=en&aid=28259

4. Precautions:
- There will be no re-doing of editorial review for the ads due to
this change. Ad placement restrictions will apply after the effective
date.

- If you are using Dynamic Ads for Display or "Item list promotion"
campaigns in Display Ads (Auction), remove the items of the restricted
categories from your Item list. If your Item list includes some items
under restrictions, your ads may not be delivered.

- "PC Brand Panel (Dynamic Ads for Display)" is available only for
limited advertisers.

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team