Display Ads (Auction) New auto bidding types released

Document Number: MSCE-FY21-2271

Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We have provided new auto bidding types of Display Ads (Auction).
Please see the following details.

1. Product:
 Yahoo! JAPAN Ads Display Ads (Auction)

2. Effective date:
 November 10, 2021 (Wed)

3. Overview:
 Adding to the currently available "Target CPA (tCPA)", we added
 the following three new auto bidding types.
 -Maximize Conversions
 -Maximize Clicks
 -Maximize video views
 Our system will automatically adjust bids to maximize target
 metrics (conversions, clicks or video views) within the specified
 By specifying campaign daily budget, it will automatically adjust
 the best bid with machine learning to reduce operational workload.
 You can expect to improve the advertising effectiveness by using
 the auto bidding type that matches your advertising purpose.

4. Settings:
 The available auto bidding type differs depending on campaign
 goals. New three auto bidding types will be available for the
 following campaign goals.
Maximize Conversions:Conversion, App promotion, Item list promotion
Maximize clicks:Website traffic
Maximize video views:Video view
 *Campaign goal "Item list promotion" is available for specific accounts.
 *Learn more about campaign goals on the following help page.
  Create campaigns by goal

5. Remarks:
 ・The two new types "Maximize conversions" and
  "Maximize clicks" have been provided for limited accounts
  as beta version.
 ・We recommend to use "Maximize conversions" on campaigns with
  50 or more conversions in the last 7 days.

6. Remarks:
 ・Download and check the following PDF document for more details
  of each auto bidding types and use cases.
 ・Learn more about details of the autobidding on the help pages.
  What is autobidding

If you have any questions, please contact us.

Yahoo! JAPAN API support team