Yahoo! JAPAN Ads API | Developer Center

2022/02/01

Target product expansion of removing ads based on user opinions

Document Number: APIE-FY21-2328


Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We have been removing ads with negative feedback from the users since
January 2021 to improve the quality of advertisements and protect the
users.
In addition to "PC Branded Panels," we will add "Brand Panels for
Smartphone" to this attempt. Please see the following details.
　　　　　　　　　　　　　　　　

1. Schedule:
　February 14, 2022 (Mon)
　*The date is subject to change.

2. Products:
　Display Ads Brand Panel for Smartphone

3. Overview:
　Advertisements that exceed a certain threshold, calculated by
　multiple factors such as the number of added ads and the number of
　users' opinions, will be removed based on Yahoo! JAPAN Advertisement
　Editorial Guidelines.

　*About the products of Display Ads (Guaranteed)
　Even if exceeding a certain threshold, we don't plan to stop the
　ad delivery during the period. However we may refuse ad delivery of
　the same creative after that.

4. Removed timing:
　After every Monday based on the results of the previous week

5. Applied guideline and reject reasons:
　[Applied guideline]
　Chapter 9. Restrictions on Expressions in Advertisements
　　3. Expressions which may give a false impression
　　(5) Other representations that may cause uncomfortable or repulsive
　　　feelings to users.

　Yahoo! JAPAN Advertisement Editorial Guidelines (PDF)
　https://s.yimg.jp/images/listing/pdfs/Advertisement_Editorial_Guidelines.pdf

　[Reject reason displayed on the Campaign Management Tool]
　Expressions that May Cause Uncomfortable Feelings for Users / Negative
　feedback from users (creative)

6. Remarks:
　- The details of the threshold are not disclosed.
　- Removed by each ad unit.

　　　　　　　　　　　　　　　　　　　　　　　　　　　
If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team