Display Ads (Auction) Loading ads on Timeline change

Document Number: APIE-FY21-2307


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will change the ad loading timing in the timeline for Display Ads
(Auction). At the same time, we will increase the maximum number of
videos that can be displayed on the timeline. Please see the
following details.


1. Product:
 Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
 January 26, 2022 (Wed)
 *The date is subject to change.

3. Overview:
 We will change the ad loading timing in the timeline of Yahoo! JAPAN
 News (web) for smartphone.
 The maximum number of ads with a video displayed on the timeline
 will increase at this timing.

 These changes may cause the impression of your ads to fluctuate on
 the preceding pages.
 If you have specified the preceding posting placements in Placement
 targeting, check the performance report etc., after the effective
 date and consider adjusting the bid, etc., if necessary.
 Similar measures may be applied to other ad placements in the future.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team