Yahoo! JAPAN Ads API | Developer Center

2022/01/26

Display Ads (Auction) Loading ads on Timeline change

■Update
January 26, 2022: Updated the information after the release.
January 11, 2022: Announced the release schedule.
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Document Number: APIE-FY21-2307


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have changed the ad loading timing in the timeline for Display Ads
(Auction). At the same time, we will increase the maximum number of
videos that can be displayed on the timeline. Please see the
following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date
　January 26, 2022 (Wed)

3. Overview:
　We have changed the ad loading timing in the timeline of Yahoo! JAPAN
　News (web) for smartphone.
　The maximum number of ads with a video displayed on the timeline
　increased at this timing.

　These changes may cause the impression of your ads to fluctuate on
　the preceding pages.
　If you have specified the preceding posting placements in Placement
　targeting, check the performance report etc., after the effective
　date and consider adjusting the bid, etc., if necessary.
　Similar measures may be applied to other ad placements in the future.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team