Display Ads (Auction) Additional ad places on partner sites

Document Number: APIE-FY21-2276

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have changed the release schedule that we announced in "Additional
ad places on partner sites (Document Number: APIE-FY21-2200)".
In addition, some notes on submission have been changed accordingly.
Please see the following details.

1. Product:
 Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
 Late November 2021
 *This date is subject to change.
 *We will make another announcement once it starts.

3. Overview:
 We will add new ad places on partner sites of Display Ads (Auction)
 to reach new users.
 To show your ads on new partner sites, the following things will
 Note that some information has changed from the previous announcement.
 Check again and review your advertising contents as necessary.
 (1) About image trimming
 For Dynamic Ads for Display and Responsive (image) ads, the product
 images added for ads may be cropped up to 20% in either vertical or
 horizontal symmetry.

 The cropping isn't always 20%, it may be a slight crop such as 1 or 5%.

 *The following information has changed from the previous announcement.
 -300 x 300 was added to the pixel size to be trimmed.
 -Responsive (image) was added as the ad type to be trimmed.

 (2) About ad title
 Up to 12 characters can appear in the title on Responsive (image) ads,
 and the symbol "..." appears for the characters that follow.
 To show the full text of your title, create it within 12 characters.
 *Some expressions has changed from the previous announcement.
 There is no change in the content.

 (3) Other
 If we determine your ads do not meet our policy, we may not deliver
 your ads to new partner sites.

4. Remarks:
 Changes related to the display of ads, etc. are only applicable to the
 ad placement of affiliated partner sites that will be added after the
 release date.
 There is no impact on the placements that have been provided before
 the implementation date.

 You will be able to find our new partners on the following page.
 (available in Japanese).
 When we add any partner websites, we will update the following page.

If you have any questions, please contact us.

Yahoo! JAPAN API support team