Yahoo! JAPAN Ads API | Developer Center

2021/11/04

Display Ads Audience management feature release

Document Number: APIE-FY21-2268


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Display Ads audience management feature will become available.
As the first step, the "target list" used for site retargeting will be
renamed to "audience list", and features will be added or changed as
targeting using the audience list. Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Schedule:
　November 24, 2021 (Wed)
　*This date is subject to change.

3. Overview:
　We will start providing an audience management feature to utilize
　client data and audience data of Yahoo! JAPAN without operational load.
　
　By providing this feature, the management of the audience list (former
　target list) and the management of the audience source (data source)
　are separated, which makes it easier to manage the data.
　
　We plan to expand the client data source and gradually provide features
　that make it easier to utilize the audience data of Yahoo! JAPAN in the
　future.

4. Changes:
　The following features will be added or changed as the first audience
　management feature.
　
　(1) New "Audience list targeting"
　　The "target list" used for site retargeting will be renamed to
　　"audience list", and "audience list targeting" will be newly
　　established as a general term for targeting using the audience list.

　　■Note
　　・We will provide the site retargeting feature as one of the
　　audience management feature.

　　・Along with the renaming, item names on the performance report and
　　importing template will change at the same time.
　　More details of the tool settings are described on the document.

　　・On the day of our system implementation, an error may occur if
　　you edit regular reports containing any reporting items that names
　　changed on the Campaign Management Tool.
　　Wait for a while and try again.

　(2) Changing the audience list type (previous target list type)
　　We will add the followings to the list type.
　　・Website visitors
　　・Customer data

　　The following list type names will also change.
　　[Before] Similar
　　[After] Similar audience

　　■Note
　　・The existing list types provided in the target list will continue
　　to be available after the name change to the Audience list.
　　　
　　・After the released date, you can no longer upload linked data
　　files when creating a new "custom" audience list.
　　Additional file uploads are available by editing the list already
　　created. But because the feature is scheduled to discontinued in
　　the future, we recommend that you use the "Customer data" audience
　　list that has the same feature.

　(3) Audience source view
　　We will provide the audience source management view to manage data
　　source for the audience list.
　　You can check the site retargeting tags on the audience source view.

　(4) The automatic creation of default target list will end
　　The default target list that was automatically created when the
　　site retargeting tag was issued will no longer be created after
　　the release date.

　　■Note
　　The default target list that you have already created (renamed to
　　"Audience list") will continue to be available, but will be
　　discontinued in the future.
　　
　　For information on how to create a list equivalent to the default
　　target list, download the document (PDF).

5. Changes on Display Ads API:
　The audience management feature will become available on the next
　version of Display Ads API.
　Note that after the implementation date, if you refer to the audience
　list (previous "target list") with RetargetingListService in v6 or
　earlier versions, the newly added list type will be displayed as
　"UNKNOWN".

　To view the new list type, use the next API version.
　We will announce details of the next version and the release schedule
　at a later date.

6. Remarks:
　Download the document to learn more details.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team