Yahoo! JAPAN Ads API | Developer Center

2022/02/24

Search Ads Search query data change and closing some data

■Update
Feb 24, 2022: Updated the change scope. Learn more change details on "Closing provision of past data".
Sep 27, 2021: Announced this release information。
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Document Number: APIE-FY21-2245


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will change how the search query data shows for Search Ads.
A part of the provision of past data will also close.
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Search query data changes:
　Since September 2020, the search query report and search query list
　are designed to show the data of the queries searched by many users.
　After the implementation date, some of the criteria for the search
　queries to be shown in the report were updated.
　As a result, the data on the search query report, etc. may be larger
　than when it was confirmed before the implementation.

　■Date
　　Sequentially changed after September 9, 2021

　■Changed data
　　The data after February 1, 2021

　■Applied to
　　Search query list view
　　Search query report
　　Search Query Report (Dynamic Ads for Search)

3. Closing provision of past data: [Updated]
　We have reviewed the scope of discontinuation of search query data,
　and even if the data is before August 31, 2020, it is now possible to
　continue to acquire query data that has been searched by many users.
　
　■Before change:
　　　Closing all search query data after August 31, 2020
　■After change:
　　　Of the search query data before August 31, 2020, only the data
　　　that was not judged to have been searched by many users will
　　　not be provided.

　*Since the scope of changing criteria for displaying data that was
　announced in "Search query data changes" section is the data after
　February 1, 2021, it does not apply to data available before August 31,
　2020.

　■End date:
　　Changed the end date of providing past data as follows.
　　・Before change:
　　　　February 1, 2022
　　・After change:
　　　　Sequentially end during February 1-28, 2022

　■Applied to
　　Search query list view
　　Search query report
　　Search Query Report (Dynamic Ads for Search)

4. Remarks:
　Refer the document about the change schedule.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team