Yahoo! JAPAN Ads API | Developer Center

2021/09/08

Display Ads (Auction) Age targeting converting and predicted users setting EOL

Document Number: APIE-FY21-2234

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will start age targeting converting to new age groups and end the
service of predicted users setting as previously announced in
"Release of new age groups and restrictions on use of predicted users
setting function (Document Number: APIE-FY21-2160)."


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Overview:
　We have decided on the schedule for converting automatically to new
　age groups in age targeting and end the provision of predicted users
　setting.
　In addition, with the start of converting, you cannot change some
　setting items of ad groups using the old age groups.
　Customers using the old age groups are advised to complete the
　converting to new age groups by October 4, 2021 before the converting
　automatically begins.

　Learn more on how to convert to new age groups on the following help page.
　Convert to new age groups

3. Schedule and restrictions:
　・From October 4, 2021
　　Changing some of ad group setting items using old age groups will
　　become unavailable on the Display Ads API.
　　Download and check the PDF document for details.
　
　・Sequentially from October 4, 2021 (until October 20, 2021)
　　Converting ad groups with the age targeting settings with old age
　　groups will be processed.
　　More details of the rules of converting are described on the
　　PDF document.

　・October 20, 2021
　　The service of predicted users on gender targeting will end.

4. Changes on Display Ads API:
　■Schedule
　　October 20, 2021

　■Changes
　　(1) Old age groups
　　When you add.replace old age groups, the error "INVALID ENUM"
　　will return.
　　・Effected version:
　　　　v4 and later
　　・Services that will have change:
　　　　AdGroupTargetService

　　(2)Predicted users settings
　　The specification of predicted users (specifying the flag for
　　predicted user) is ignored and "NULL" returns every time.
　　・Effected version
　　　　v4 and later
　　・Services that will have change
　　　　AdGroupTargetService

　5. Remarks:
　・The schedule described on this announcement may change.
　・The previous announcement about this change follows.
　　Release note


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team