Display Ads (Auction) Custom list linked data type added
Document Number: APIE-FY21-2203
Thank you for using Yahoo! JAPAN Ads.
We have added the feature to link any user identifier to the custom
list of site retargeting. Please see the following details.
Yahoo! JAPAN Ads Display Ads (Auction)
August 12, 2021 (Thu)
*The data importing feature became available on the release date of
Yahoo! JAPAN Ads Display Ads API v6.
Learn more about API changes on "5.Changes on Yahoo! JAPAN Ads API."
You can now import any user identifier in your custom list of
Display Ads (Auction).
In addition to the existing ad identifier for app (IDFA or AAID) and
email addresses, it became available to link unique customer data
such as the advertiser's member ID.
When targeting using an user identifier, it is necessary to set the
"user identifier synchronization tag" in advance in Yahoo! JAPAN
Tag Manager and install the universal tag on your web site.
Please refer to the following help for details on the procedure and
functions for using any user identifier.
Import user identifier data and create custom list
Note that you can import the user identifier only via Yahoo! JAPAN Ads
Display Ads API.
*The Campaign Management Tool will not support the importing feature.
5. Changes on Yahoo! JAPAN Ads API
We made the following changes on Yahoo! JAPAN Display Ads API to
release this feature.
Yahoo! JAPAN Ads Display Ads API
*Check the v6 release information announced separately.
uploadUserList of RetargetingListService
- supported uploading any user identifier
- added customEntityId
- renamed to customUserId to customUidKey
-renamed USERID to CUSTOM_UID_KEY on the Enum
RetargetingListServiceUploadUserListUploadType of uploadType
If you have any questions, please contact us.
Yahoo! JAPAN API support team