Display Ads (Auction) Custom list linked data type added

Document Number: APIE-FY21-2203

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have added the feature to link any user identifier to the custom
list of site retargeting. Please see the following details.

1. Product:
 Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
 August 12, 2021 (Thu)

 *The data importing feature became available on the release date of
 Yahoo! JAPAN Ads Display Ads API v6.
 Learn more about API changes on "5.Changes on Yahoo! JAPAN Ads API."

3. Overview:
 You can now import any user identifier in your custom list of
 Display Ads (Auction).
 In addition to the existing ad identifier for app (IDFA or AAID) and
 email addresses, it became available to link unique customer data
 such as the advertiser's member ID.

 When targeting using an user identifier, it is necessary to set the
 "user identifier synchronization tag" in advance in Yahoo! JAPAN
 Tag Manager and install the universal tag on your web site.

 Please refer to the following help for details on the procedure and
 functions for using any user identifier.
 Import user identifier data and create custom list
4. Remarks:
 Note that you can import the user identifier only via Yahoo! JAPAN Ads
 Display Ads API.
 *The Campaign Management Tool will not support the importing feature.

5. Changes on Yahoo! JAPAN Ads API
 We made the following changes on Yahoo! JAPAN Display Ads API to
 release this feature.

 ・Effected API
   Yahoo! JAPAN Ads Display Ads API
 ・Effected version
  *Check the v6 release information announced separately.
   uploadUserList of RetargetingListService
   - supported uploading any user identifier
   - added customEntityId
   - renamed to customUserId to customUidKey
   -renamed USERID to CUSTOM_UID_KEY on the Enum
    RetargetingListServiceUploadUserListUploadType of uploadType

If you have any questions, please contact us.

Yahoo! JAPAN API support team