Yahoo! JAPAN Ads API | Developer Center

2021/08/18

Display Ads (Auction) Custom list linked data type added

Document Number: APIE-FY21-2203


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have added the feature to link any user identifier to the custom
list of site retargeting. Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Date:
　August 12, 2021 (Thu)

　*The data importing feature became available on the release date of
　Yahoo! JAPAN Ads Display Ads API v6.
　Learn more about API changes on "5.Changes on Yahoo! JAPAN Ads API."

3. Overview:
　You can now import any user identifier in your custom list of
　Display Ads (Auction).
　In addition to the existing ad identifier for app (IDFA or AAID) and
　email addresses, it became available to link unique customer data
　such as the advertiser's member ID.

　When targeting using an user identifier, it is necessary to set the
　"user identifier synchronization tag" in advance in Yahoo! JAPAN
　Tag Manager and install the universal tag on your web site.

　Please refer to the following help for details on the procedure and
　functions for using any user identifier.
　
　Import user identifier data and create custom list
　
4. Remarks:
　Note that you can import the user identifier only via Yahoo! JAPAN Ads
　Display Ads API.
　*The Campaign Management Tool will not support the importing feature.

5. Changes on Yahoo! JAPAN Ads API
　We made the following changes on Yahoo! JAPAN Display Ads API to
　release this feature.

　・Effected API
　　　Yahoo! JAPAN Ads Display Ads API
　・Effected version
　　　v6
　　*Check the v6 release information announced separately.
　・Changes
　　　uploadUserList of RetargetingListService
　　　- supported uploading any user identifier
　　　- added customEntityId
　　　- renamed to customUserId to customUidKey
　　　-renamed USERID to CUSTOM_UID_KEY on the Enum
　　　　RetargetingListServiceUploadUserListUploadType of uploadType


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team