Additional symbols on ads of Search Ads released

Document Number: APIE-FY20-2179


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have completed the enhancements on Search Ads as previously announced
in "Search Ads change of error judgement on adding ads (Document Number:
APIE-FY20-2165)" and "Additional symbols on ads of Search Ads (Document
Number: APIE-FY20-2166)." Please see the following for details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Effective date:
 February 24, 2021 (Wed)

3. Overview:
 ■Change of ad error judgement
  On "add/set" of AdGroupAdService, we have changed the error judgment
  of the ads, including the symbol.

  [Before]
  Ads including inappropriate symbols, such as continuous use of the
  same symbol or unpaired parentheses, are rejected at the editorial
  review.
  [After]
  Continuous use of the same symbol or improper use of symbols such as
  unpaired parentheses will be an error when adding ads.

  *Yahoo! JAPAN Ads Search Ads API will return the following error code.
  code: F0001, message: Invalid format.
  Example:
   When entered "!!!!!" on the ad title:
   -Before: The process will complete without error, then the ad will
       be rejected on the editorial review.
   -After: An error returns during the adding ads process

 ■Supportive symbol characters
  We have expanded the supportive symbol characters on ads of Search Ads.
  The full-width brackets "『 』", "~" (as known as "wave-dash") etc,
  became available.
  Create more effective ads by using these symbols.
 
  More details of available symbols on ads are described on the document (PDF).
  
4. Impact on Search Ads API:
 [Effected version]
  All
 
 [Impact]
  The same symbols as the Campaign Management Tool are available.
  The full-width symbol "~" (UnicodeU+301C) is converted to the symbol
  "~" (Unicode U+FF5E, as known as "full-width tilde") when you output
  a file using the following services.
  -ReportDefinitionService
  -CampaignExportService
  -AuditLogService


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team