Yahoo! JAPAN Ads API | Developer Center

2021/02/16

Display Ads (YDN) sunset schedule

Document Number: APIE-FY20-2176

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have determined the sunset schedule and details of Display Ads (YDN).
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (YDN)

2. Overview:
　We have determined the official schedule of YDN sunset.

　After the sunset, please use Yahoo! JAPAN Ads Display Ads (Auction).
　If any YDN campaigns are remaining in your active account, please
　consider converting to Display Ads (Auction) campaigns.
　Learn more about the converting procedure on the following help page.
　　Convert YDN campaigns to Display Ads (Auction) campaigns

　Check the following schedule and details.
　*Schedule may change without prior notice.

　・February 28, 2021 (Sun)
　　The final deadline of application for campaigns bulk converting by
　　the system
　　Based on the CSV file uploaded by the customer, the system will
　　convert campaigns in the YDN format to the new format for Display
　　Ads (Auction) in bulk. It is possible to migrate to Display Ads
　　(Auction) with less effort.
　　Download the overview documents for details of bulk converting.
　　Note that the document and the application form for bulk converting
　　are supported in Japanese only.

　・March 10, 2021 (Wed)
　　Final campaigns bulk converting by the system

　・April 7, 2021 (Wed)
　　-Stop creating new ad groups and ads in YDN format
　　-When "Display Ads"is selected on the Campaign Management Tool, the
　　new view for Display Ads (Auction) will be displayed regardless of
　　settings.
　　*The YDN view (old view) can be displayed temporarily with the switch
　　button, but it will switch to the Display Ads (Auction) view after a
　　certain period.

　・After April 7, 2021 (Wed)
　　Start forced converting of YDN campaigns to campaigns of Display
　　Ads (Auction)
　　*Check the detail of the forced converting in the next paragraph.
　　*Campaigns in the format or ad distribution type that is not for
　　forced converting will be deleted when YDN sunset.

　・May 13, 2021 (Thu)
　　-Stop operation of campaigns, ad groups, ads and targetings in YDN format.
　　-Stop operations other than performance reports on the YDN view (old view)
　　Editing and deleting all components and settings such as campaigns,
　　ads and images will become unavailable on the old view.
　　*Campaigns that are converted to Display Ads (Auction) format manually
　　can be operated as components of Display Ads (Auction).
　
　・June 23, 2021 (Wed)
　　-Delete YDN campaigns that are not yet converted to Display Ads
　　(Auction) format
　　-YDN view (old view) on the Campaign Management Tool sunset
　　YDN service will discontinue.

3. Forced converting to Display Ads (Auction) format:

　If there are still unconverted YDN campaigns due to the sunset, the
　system will force converting to the campaigns in Display Ads (Auction)
　format.
　The start time of forced converting varies depending on the ad delivery
　status of the campaigns in YDN format under the account.
　Please follow the schedule in details.

　(1)Accounts that has no impressions on ads of YDN campaigns between
　　January 1 and March 31, 2021
　　→Force converting between April 7 and 27, 2021

　(2)Accounts that have some impressions on ads of YDN campaigns between
　　April 1 and May 7, 2021
　　→Force converting between May 18 and 22, 2021

　(3)All of other accounts
　　→Force converting between May 23 and 31, 2021

　Campaigns with the following ad distribution type will be subject for
　forced converting.
　　-Targeting
　　-Infeed ads
　　-Dynamic Ads for Display
　　-Video ads
　　-PC Brand Panel (Static image)
　　-PC Brand Panel (Video)
　　-PC Brand Panel (Dynamic Ads for Display)

　Campaigns with other ad distribution types will be deleted, including
　the ad groups and ads, when YDN service sunsets.

4. Precaution:

　Some YDN settings can't be inherited because of the structure differences
　between YDN and Display Ads (Auction).
　The forced converting may cause unintended ad delivery.
　To avoid confusions, we recommend you to convert YDN campaigns to
　Display Ads (Auction) in advance on your end.

　Note that you don't need to resubmit your ads to review when you convert
　YDN campaigns if those YDN ads have been reviewed and are active.

　More details of forced converting and some restrictions are described
　on the following document (PDF). *Japanese version.
　　YDN service close

5. Remarks:
　All available versions of Yahoo! JAPAN Ads Display Ads API provide
　"CampaignMigrationService" that converts YDN campaigns to Display Ads
　(Auction) campaigns in bulk.
　You can use the service when converting your campaigns in bulk by API.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team