Enhancements of Targeting features on Display Ads

Document Number: APIE-FY20-2174



Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Enhancements on Dynamic Ads (Auction) has been released as previously
announced in "Enhancements of Targeting features on Display Ads (Auction)
(Document Number: APIE-FY18-2144)". Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
 Yahoo! JAPAN Ads Display Ads (Auction)

2. Effective date
 February 24, 2021 (Wed)

3. Overview
 We have made enhancements on the following targeting features.
 [To be enhanced]
  -Search keyword targeting
  -Site retargeting
  -Placement Targeting

 [Details]
 ■Multiple lists for one ad group
  Associating multiple lists per ad group became available.
  (Before)
   One "Allow" or "Exclude" list per ad group
  (After)
   Up to 10 "Allow" and "Exclude" target lists per ad group
 ■Bid adjustment for each list
  Setting bid adjustment rates for each target list associated with
  the ad group became available.
 ■"Exclusions-only list" on placement targeting
  Creating up to 10,000 "Exclusions-only list" became available.
  You can create one list per account.
  The ad-delivery exclusion is only available.

4. Impact on Display Ads API:
 Enhancements of multiple lists on ad group and bid adjustment for
 each list became available on all API versions.

 Additionally, v4 supports the following features.
 -PlacementUrlListService
  Create, update, delete, get exclusions-only list became available.
 -StatsService
  Checking the performance data of search keyword list, target list,
  and placement list became available.
 -ReportDefinitionService
  Getting the reports of search keyword list, target list, and
  placement list became available.

5. Performance data and reports:
 -You can check only the actual values that occurred after the
 effective date of this enhancement. Any actual values that occurred
 before the date are not available.

 -When one internet user matches multiple lists for each targeting,
 impressions and other performance values will only be added to the
 list with the highest bid adjustment rate.
 When the maximum bid adjustment rate is set for multiple lists, the
 actual value will be added to each list.
 Therefore the performance data and the report totals by search
 keyword list, target list, and placement list may not match other
 performance data and reports.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team