Reminder: Display Ads (YDN) Stop creating new campaigns

■Updates:
・Nov.25, 2020: Creating new YDN campaigns stopped.
・Nov.10, 2020: Announced this information.
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Document Number: APIE-FY20-2114


Dear customer,

Thank you for using Yahoo! JAPAN Ads.

This is a reminder that we stop creating new YDN campaigns as previously
announced in "Display Ads (YDN) Stop creating new campaigns (Document
Number: APIE-FY20-2089)."
We are also informing you the closing schedule of YDN service and bulk
conversion of existing campaigns to Display Ads (Auction) format.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
 Display Ads (YDN)

2. Schedule:
 November 25, 2020 (Wed)
 *Schedule may change without prior notice.

3. Overview:
 Prior to the closing of YDN, we will stop creating new YDN campaigns.
 After the effective date, creating YDN campaigns will become unavailable
 on all Display Ads tools such as the Campaign Management Tool, Campaign
 Editor, YDN API, Display Ads API.
 Editing existing YDN campaigns and creating new ad groups and new ads
 under those YDN campaigns are continuously available.
 
 After the effective date, please create a new campaign in Display Ads
 (Auction) format.

4. Impact on API:
 There are some impacts on API as follows.

 [Yahoo! JAPAN Promotional Ads API YDN API]
 After the effective date, creating campaigns by specifying
 Campaign.adProductType will become unavailable.
  
 [Yahoo! JAPAN Ads API Display Ads API]
 After the effective date, creating campaigns by specifying
 adProductType will become unavailable.

5. Future updates:
 The following steps are planned for YDN close.

 - November 25, 2020 (Wed)
  Stop creating a new campaign on YDN
 - May 2021
  YDN service will close.
  We will convert YDN campaigns in bulk to Display Ads (Auction).

6. Precautions:
 When YDN closes, all YDN campaigns will be converted to the campaigns
 of Display Ads (Auction) format.
 However, some YDN settings can't be inherited because of the structure
 differences between YDN and Display Ads (Auction).
 
 To avoid confusions, we recommend you to convert YDN campaigns to
 Display Ads (Auction) in advance on your end.
 
 Note that you don't need to resubmit your ads to review if those YDN ads
 have been reviewed and are active.
 More details of converting campaigns in bulk and some restrictions are
 described on the document (PDF).
 
 On the following API versions, you can use "CampaignMigrationService"
 that converts campaigns and their ad groups/ads in bulk.
 - YDN API V201911
 - All versions of Display Ads API

 You can use the service when converting your campaigns in bulk by API.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team