Yahoo! JAPAN Ads API | Developer Center

2020/11/05

Display Ads (Auction) addition and change of Audience category completed

Document Number: APIE-FY20-2108

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We have completed the addition and change of Audience category as
previously announced in "Display Ads (Auction) addition and change of
Audience category (Document Number: APIE-FY20-2084)."
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Adding new Audience categories:
　■Effective date
　　October 12, 2020 (Mon):
　　　Added categories became available on performance reports
　　November 4, 2020 (Wed):
　　　Added categories became available for setting.

　■Overview
　　We have subdivided the Audience category and added new categories
　　to enable more precise targeting.
　　
　　Download and check the category list (PDF) from the following Release note.
　　https://promotionalads.yahoo.co.jp/support/release/852342.html#article_en

　　Performance reports show actual performance by each audience category,
　　with or without the settings of audience category targeting, to
　　analyze which audience your ads are delivered.

3. Audience category configuration change:
　■Effective date
　　October 12, 2020 (Mon)

　■Overview
　　We have applied the following change to the Audience category as an
　　enhancement.
　　"Cars, motorcycles/Price range" category
　　　=> Moved from under the "Cars, motorcycles" to the
　　　　"Cars, motorcycles/Cars"

4. Ad delivery trends:
　Ad delivery trends may change due to additions and configuration
　changes to audience categories.
　When you have already set the Audience category for targeting, please
　check the change in detail and update your setting if necessary.　

5. Audience category auto settings:
　Audience category auto settings on converting Display Ads (YDN)
　campaigns supports these scheduled changes and adding "Attributes and
　life events" category type.
　
　The latest mapping table can be downloaded from the following release note.
　https://promotionalads.yahoo.co.jp/support/release/852342.html#article_en

6. Impact on Yahoo! JAPAN Ads Display Ads API:
　■Effected version:
　　All available versions

　■Impacts:
　　[From October 12, 2020 (Mon)]
　　・ReportDefinitionService
　　　Checking added Audience category data became available on Audience
　　　category report.
　　　
　　・DictionaryServiceのgetAudienceCategory
　　　Getting Audience category that contains the moved
　　　"Cars, motorcycles/Price range" category became available.

　　[From November 4, 2020 (Wed)]
　　・DictionaryServiceのgetAudienceCategory
　　　Getting added Audience category became available.

　　・AdGroupTargetService
　　　Setting added Audience category became available.

　　・StatsService
　　　Checking performance data of added Audience category became available.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team