Yahoo! JAPAN Ads API | Developer Center

2020/09/01

Display Ads (Auction) Audience category targeting enhancement released

Document Number: APIE-FY20-2075

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We have added the new category type of Display Ads (Auction) audience
category targeting as previously announced in "Display Ads (Auction)
Audience category targeting enhancement (Document Number: APIE-FY20-2058)."
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Effective date:
　September 1, 2020 (Tue)

3. Overview:
　We have added the new category type "Attributes, life events" to
　Audience category targeting.
　
　"Attributes, life events" will be added to deliver ads to users who
　have specific attributes such as family type, annual income, educational
　background, work, or users who have a life event such as employment or
　marriage.
　
　If you want to narrow down by attributes or life events, select the
　target audience category from this category type.
　
　See the following help page to learn details of Audience category targeting.
　Audience category targeting
　https://ads-help.yahoo.co.jp/yahooads/display/articledetail?lan=en&aid=33874

4.Yahoo! JAPAN Ads Display Ads API:
　Yahoo! JAPAN Ads Display Ads API will have the following impacts with
　this change.
　
　[Effected version]
　　v0, v1, v2

　[Impacts]
　■From August 3, 2020 (Mon)
　　It is available to review the audience category data included in the
　　newly added category type "Attributes, life events" on the Audience
　　category report of ReportDefinitionService.
　
　■From September 1, 2020 (Tue)
　　- You can get the audience category included in "Attribute, life events"
　　by getAudienceCategory of DictionaryService.
　　- You can set the audience category of "Attribute, life events" on
　　AdGroupTargetService.
　　- You can review the performance data of targeting of "Attribute, life
　　events" by StatsService.
　　
　* On v0, when the category type is "Attributes and life events",
　　audienceCategoryType is "UNKNOWN".


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team