Yahoo! JAPAN Ads API | Developer Center

2020/08/03

Display Ads (Auction) Audience category targeting enhancement

*Updates:

August 3, 2020 : The data became available on performance reports.
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Document Number: APIE-FY20-2058

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will add a new category type for audience category targeting for
Display Ads (Auction). Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)

2. Overview:
　The new category type "Attributes, life events" will be added to
　Audience category targeting.

　"Attributes, life events" will be added to deliver ads to users who
　have specific attributes such as family type, annual income, educational
　background, work, or users who have a life event such as employment or
　marriage.
　
　If you want to narrow down by attributes or life events, select the target
　audience category from this category type.

　See the following help page to learn details of Audience category targeting.
　Audience category targeting
　
3. Schedule:

　3-1. Date when the data will become available on the Performance report:
　　August 3, 2020 (Mon)
　　When the "Audience category name" is set in the performance report
　　settings, the audience category data included in the newly added
　　category type "Attributes, life events" will be displayed.

　3-2. Date when the feature becomes available:　September 1, 2020 (Tue)
　　When setting the audience category targeting, you will be able to
　　select "Attribute, life event", and ad delivery to the target
　　audience will start.
　　*Schedule may change without prior notice.

4.Yahoo! JAPAN Ads Display Ads API:
　Yahoo! JAPAN Ads Display Ads API will have impacts below with this change.
　
　[Effected version]
　　v0, v1, v2

　[Impacts]
　■From August 3, 2020 (Mon)
　　You will be able to review the audience category data included in
　　the newly added category type "Attributes, life events"" on the
　　Audience category report of ReportDefinitionService.

　■From September 1, 2020 (Tue)
　　- You will be able to get the audience category included in
　　"Attribute, life events" by getAudienceCategory of DictionaryService.
　　
　　- You will be able to set the audience category of "Attribute, life
　　events" on AdGroupTargetService.
　　
　　- You will be able to review the performance data of targeting of
　　"Attribute, life events" by StatsService.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team