Yahoo! JAPAN Ads API | Developer Center

2020/07/02

Display Ads (YDN) Audience category auto setting for campaign conversion released

Document Number: APIE-FY20-2048

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

A new method became available on campaign conversion from YDN to Display
Ads (Auction) to advance effectively, as previously announced in
"Display Ads (YDN) Audience category auto setting for campaign conversion
(Document Number: APIE-FY20-2037)". Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads

2. Effective date:
　July 1, 2020 (Wed)

3. Overview:
　Audience category setting for campaign conversion from YDN to Display
　Ads (Auction) has changed as follows.

　[Before]
　The newly created Display Ads (Auction) campaigns have no Audience
　category setting ("None") when converted from YDN.

　[After]
　When an Interest category is set for the ad group in the pre-converted
　campaign, an Audience category similar to that category will be set
　automatically.

　* After campaign migration, the settings of Interest category will
　　be deleted.　
　* This change will be applied to Yahoo! JAPAN Ads Display Ads API.

　Therefore, the effort to manually set the Audience categories after
　the campaign migration is reduced, and the conversion to the new
　format campaign can be performed more efficiently.

4. Note:
　Please make sure of the following points when you use the enhanced
　feature and confirm the setting changes after campaign migration.
　
　[Audience category set automatically]
　- The Audience category that will be set automatically may not match
　the original Interest category completely, a similar Audience category
　will be set.
　　
　- Even if the Interest category name and Audience category name match,
　the distribution tendency may change because the distribution logic
　is different.
　　
　- If there is no similar category, the Audience category will be
　"None" (no setting). This may increase the number of ad delivery
　targets before the conversion of the campaign.
　　
　[Bid adjustment]
　- The bid adjustment rate for Audience category will be set as "0%".
　The bid adjustment rate setting set in the Interest category is not
　carried over.
　　
　[Parent-child Interest categories]
　- In the Interest category, if the category structure has a
　parent-child relationship, you can select both parent and child, but
　in the Audience category, you can only select either parent or child.

　Therefore, if both the parent and child categories are selected in the
　Interest category, only the Audience category that is similar to the
　parent will be set automatically.

　Please see the release notes for example settings and mapping
　tables for the Audience category.　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team