Tracking tag | Developer Center

Startup Guide

This page describes the necessary steps for using the tracking tag.

1. Start using the tracking tag
2. Global snippet setting
3. Event snippet setting
4. Check the event history

1. Start using the tracking tag

To start using the tracking tag, you need to complete the process in the Campaign Management Tool. Learn more. Once the process is complete, the global snippet and event snippet will be generated in the Campaign Management Tool.

2. Global snippet setting

Install the global snippet issued in Step 1 on all pages of your website. Check the global snippet in the tracking tag management view of the Campaign Management Tool and install the snippet. Refer to the following example:

For details on the parameters available in the global snippet, refer to "Parameters."

<head>
<Global snippet>
：
</head>
<body>
：
</body>

3. Event snippet setting

Install the event snippet on pages where you want to measure user actions (events). Specify under the global snippet. See the following for details.

<head>
<Global snippet>
<Event snippet>
：
</head>
<body>
：

For details on the parameters available in the event snippet, refer to "Parameters."
If you're using Google Tag Manager, refer to "Use Google Tag Manager."

Check the following for the setup flow based on specific purposes.

Display Ads: Conversion tracking

(1) Create a conversion setting in the Campaign Management Tool.

Filter Conditions

Global snippet (URL): Measure conversions on pages that match the specified URL.
Event snippet (event type): Measure specified events as conversions.

Event snippet (event type and snippet ID): Measure conversions on pages where the event snippet generated in the conversion setting (with snippet ID) is installed.

<Example of filter setting>

Filter	Use case	Example settings
Global snippet (URL)	Only measure conversions on pages containing "yahoo" in the URL.	・Install only the global snippet on all pages. ・Select "Global snippet (URL)" as the filter in the conversion setting and set "yahoo".
Event snippet (Event type)	Measure "Add user" as a conversion.	・Set "Registration complete" as the conversion tracking purpose and "Event snippet (Event type)" as the filter in the conversion setting. ・Install the event snippet generated in the tracking tag management view on the add user completion page.
Event snippet (Event type and snippet ID)	Only measure conversions when the "Purchase" button on the product purchase page is clicked.	・Set "Purchase/sales" as the conversion tracking purpose and "Event snippet (event type and snippet ID)" as the filter in the conversion setting. ・Install the event snippet generated in the conversion setting on the item purchase page.

(2) Get the event snippet. If you selected "Event snippet" as a filter, use the event snippet generated in the conversion setting. Otherwise, use the event snippet generated from the tracking tag management view.

(3) Set parameters in the event snippet. Learn more

(4) Install the event snippet prepared in steps 2 and 3 on the pages targeted for conversion tracking.

Refer to the following help page for steps in the Campaign Management Tool.

Display Ads: Store website visitors in the audience list

(1) Create an audience list for website visitors in the Campaign Management Tool. Learn more

(2) Get the event snippet from the tracking tag management view.

(3) Set parameters in the event snippet. For more details, refer to "Parameters."

(4) Install the event snippet prepared in steps 2 and 3 on all pages targeted for storing website visitors.

Refer to the following help page for steps in the Campaign Management Tool.

4. Check the event history

You can check the history of event information sent from the global snippet and event snippets in the Campaign Management Tool. Learn more

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